Faculty of Economics

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ECTS Course Overview



Description of individual course units

IMPORTANT NOTE!!!

Following fields are not relevant for Exchange students:

  • Type of Course Unit
  • Level of Course Unit
  • Year of Study

Exchange students do not have to consider this information when selecting suitable courses for an exchange stay.

Course Unit CodeCourse Unit TitleNumber of ECTS Credits Allocated
155-0584/02Web Design4 ECTS credits
Type of Course UnitChoice-compulsory
Level of Course UnitFirst Cycle
Year of StudyFirst Year
Semester when the Course Unit is deliveredWinter Semester
Mode of DeliveryFace-to-face
Language of InstructionEnglish
Prerequisites and Co-Requisites There are no prerequisites or co-requisites for this course unit
Name of Lecturer(s)Personal IDName
POC11Ing. Martin Pochyla, Ph.D.
Learning Outcomes of the Course Unit
Present and describe internet page structure. List criteria and rules for internet pages development. Discriminate between static and dynamic internet webs. Constuct web page with HTML and CSS. Create basic internet presentation a place it on Internet. Choose appropriate steps for search engine optimization.
Recommended Optional Programme Components
Common optional components are not offered, students of special interest can participate in departmental activities or can arrange consulting hours with lecturer.
Course Contents
Lectures
1. Basic services and protocols on the Internet
2. Production Plan - the basis for the creation of the project web site
3. The layout of the content on the page - the layout and design rules.
4. Navigation and navigation systems on site
5. Accessibility Guidelines
6. Analysis of attendance and feedback for SEO
7. Basic techniques of SEO

Exercises
1. Editor web. Pages - MS SharePoint Designer I.
2. Editor web. Pages - MS SharePoint Designer II.
3. Site creation - HTML basics
4. Creating pages using XHTML + CSS - I.
5. Creating pages using XHTML + CSS - II.
6. Sites layout by using floating and positioning.
7. Site creation - structure and site navigation
8. Validation and optimization of code pages using validators
9. Use of JavaScript on pages
10. Site Optimization - SEO I.
11. Site Optimization - SEO II.
12. Working with source code libraries online on the Internet
13. Individual work on the project
14. Individual work on the project and the project validation.
Recommended or Required Reading
Required Reading:
1) Niederst J. Web design in a nutshell : a desktop quick reference, 2001,
ISBN 0-596-00196-7
2) Krug S. Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd
Edition, 2005, ISBN 0321344758
3) Lopuck L. Web Design For Dummies, 2nd Edition, 2006, ISBN 0471781177


Internet:
1) www.w3schools.com/html/default.asp
2) www.htmlgoodies.com
3) www.w3c.org
1) KRUG, Steve. Nenuťte uživatele přemýšlet!. Brno: Computer Press, 2010. 168 s. ISBN 978-8025-5129-234.
2) DOMES, Martin. SEO-jednoduše. Brno: Computer Press, 2011. 144 s. ISBN 978-8025-1345-66.
Recommended Reading:
Internet:
1) www.w3schools.com/html/default.asp
2) www.htmlgoodies.com
3) www.w3c.org
1) CASTRO, Elizabeth. HTML, XHTML a CSS – Názorný průvodce tvorbou WWW stránek. Brno: Computer Press, 2007. 440 s. ISBN 978-8025-115-312.
2) HOGAN, Brian. HTML5 a CSS3 – výukový kurz webového vývojáře. Brno: Computer Press, 2011. 272 s. ISBN 978-8025-135-761.
3) Internetové zdroje: www.w3schools.com a www.jakpsatweb.cz
Planned learning activities and teaching methods
Lectures, Tutorials, Project work
Assesment methods and criteria
Tasks are not Defined
Work placement(s)
Course does not contain work placement.

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