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Sport´s Marketing

Sport´s Marketing
115-3003/01
čeština Sport´s Marketing
115-3003/02
čeština Sport´s Marketing
115-3003/03
čeština

Summary

The aim of the subject is to transform the fundamentals of the field of sports marketing, pay more attention to marketing concepts in sport (sport sponsoring sports and advertising). The subject also deals with the ways of obtaining additional financial resources, including a list of some business opportunities in sport. The transformation of the individual instruments of the marketing mix (marketing mix including services) into a sport environment is made. The emphasis on major issues in the sports environment in the Czech Republic in comparison with EU member states is put.

Literature

COLLIN A. at al. (2020). Physical Education in the COVID Era: Considerations for Online Program Delivery Using the Comprehensive School Physical Activity Program Framework. Journal of Teaching in Physical Education.
SIMPSON, RJ, CAMPBELL, JP, GLEESON, M, at al. (2020). Can exercise affect immune function to increase susceptibility to infection? Exerc Immunol Rev 26: 8–22.
VALA, Roman a Irena DURDOVÁ. The level of motor abilities of applicants for the study of sports management. Journal of Physical Education and Sport. 2018, roč. 18, č. 2, s. 896-901.

Advised literature

DURDOVÁ, Irena. Vybrané kapitoly z managementu a marketingu sportu. Ostrava: VŠB-TUO, 2019. 98 s. ISBN 978-80-248-4165-6.
DURDOVÁ, Irena. Tělesná výchova a sport vysokoškolské mládeže. Vysokoškolská telesná výchova a šport, pohybová aktivita a zdravý životný štýl (recenzovaný sborník vědeckých prací). Košice: Technická univerzita v Košicích, 2019. s. 39-45, ISBN 978-80-553-3306-9 , ISBN CD 978-80563-2720-4.
HORVÁTHOVÁ, Petra et al. Základy managementu. 2.vyd. SOET, vol. 5. Ostrava: VŠB-TU Ostrava, 2017, 288 s. ISBN 879-80-248-4102-1.
VALA, Roman a Irena DURDOVÁ. The level of motor abilities of applicants for the study of sports management. Journal of Physical Education and Sport. 2018, roč. 18, č. 2, s. 896-901.


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Language of instruction čeština, čeština, čeština
Code 115-3003
Abbreviation SPMKT
Course title Sport´s Marketing
Coordinating department Department of Management
Course coordinator doc. RNDr. Irena Durdová, Ph.D.