1. Marketing, sports marketing, defining terms, development and present-day trends
2. Marketing mix in sport, 4Ps
3. Sports product, its price, position in the market
4. A service as a sports product, extended marketing mix – marketing mix of services
5. Marketing concepts in sport, marketing communication
6. Factors influencing present-day development of sport, socio-economic importance of sport
7. Opportunities of acquiring finances in sport, the list of individual facts including practical examples, the influence and importance of the personality of the manager in connection with acquiring finances
8. Sport as a sphere of activity for entrepreneurial activities, types of enterprising in sport, practical examples, non-profit organizations in sport and businesses
9. A sports company as a citizens association and a business, gainful employment of sports clubs, legal aspects, legislation, present-day trends
10. Advertising and sponsoring – general criteria, types of advertising and sponsoring, present-day opportunities and trends in the Czech Republic, Europe and in the world
11. Sponsoring in sport, the main issues, cooperation with sponsor, searching sponsors, sponsor package, reasons motivating economic subjects for sponsoring in sport
12. Sports advertising, types (including media advertising), offering advertising services
13. Issues of advertising partnership, relations sponsor x sponsored from different points of view – from social to economic
14. Final summary of the topics covered, papers, debate, discussion on the topics
2. Marketing mix in sport, 4Ps
3. Sports product, its price, position in the market
4. A service as a sports product, extended marketing mix – marketing mix of services
5. Marketing concepts in sport, marketing communication
6. Factors influencing present-day development of sport, socio-economic importance of sport
7. Opportunities of acquiring finances in sport, the list of individual facts including practical examples, the influence and importance of the personality of the manager in connection with acquiring finances
8. Sport as a sphere of activity for entrepreneurial activities, types of enterprising in sport, practical examples, non-profit organizations in sport and businesses
9. A sports company as a citizens association and a business, gainful employment of sports clubs, legal aspects, legislation, present-day trends
10. Advertising and sponsoring – general criteria, types of advertising and sponsoring, present-day opportunities and trends in the Czech Republic, Europe and in the world
11. Sponsoring in sport, the main issues, cooperation with sponsor, searching sponsors, sponsor package, reasons motivating economic subjects for sponsoring in sport
12. Sports advertising, types (including media advertising), offering advertising services
13. Issues of advertising partnership, relations sponsor x sponsored from different points of view – from social to economic
14. Final summary of the topics covered, papers, debate, discussion on the topics