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Principles of Marketing

Subject aims

The goal of subject is to gain orientation in the field and understand the links to related subject matter of follow-up articles. The student demonstrates the degree of fulfillment of the objectives in the final test and fulfillment of tasks for completion of the course.

Literature

[1] KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s.
[2] BAINES, Paul, Chris FILL a Kelly PAGE. Marketing. 2nd ed. Oxford: Oxford University Press, 2011. ISBN 978-0-19-957961-7.

Advised literature

[1] KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s.


Code345-0310
AbbreviationZMk
Czech titleZáklady marketingu
English titlePrinciples of Marketing
GuaranteeIng. Libor Nečas, Ph.D.
Guarantee departmentDepartment of Mechanical Technology
Language of teachingCzech, English