Course Unit Code | 116-0318/02 |
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Number of ECTS Credits Allocated | 4 ECTS credits |
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Type of Course Unit * | Compulsory |
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Level of Course Unit * | Second Cycle |
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Year of Study * | First Year |
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Semester when the Course Unit is delivered | Summer Semester |
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Mode of Delivery | Face-to-face |
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Language of Instruction | Czech |
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Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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Name of Lecturer(s) | Personal ID | Name |
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| KAU40 | doc. Ing. Lenka Kauerová, CSc. |
Summary |
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This subject covers all main aspects of developing international business, the
topic is to equip the students with techniques and procedures used in foreign
trade operations. The students should be able to solve a current foreign
international operations. |
Learning Outcomes of the Course Unit |
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1. Formulate key business processes and their specific operations
2. Explain the course of commercial transactions
3. Explain the elements of contracts in business relationships
4. Assess the possibility of applying the instruments of payment and delivery terms
5. Assess the risk of business operations
6. Assess specifics bound transactions |
Course Contents |
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1. Introduction to Foreign Trade Operations.
2. The essence and evolution of international relations.
3. Autonomous trade instruments, support of export.
4. Entry forms on foreign markets.
5. Algorithm of trade operations.
6. Contractual security and the legal regime trade operations.
7. Customs and currency regulations.
8. Foreign trade financing.
9. INCOTERMS.
10. International shipping.
11. Prices in foreign trade.
12. Insurance and the insurance contract.
13. Information about foreign markets and their security.
14. Trading with the European Union. |
Recommended or Required Reading |
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Required Reading: |
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HILL, Charles W.L. and G. Thomas M. HULT. Global Business Today. 14th ed. New York: McGraw Hill, 2015. 541 p. ISBN 978-00-781-1291-1.
USUNIER, Jean-Claude and Julie Anne LEE. Marketing Across Cultures. Harlow: Prentice Hall, 2013. ISBN 978-0273757733. |
HILL, Charles W.L. and G. Thomas M. HULT. Global Business Today. 14th ed. New York: McGraw Hill, 2015. 541 p. ISBN 978-00-781-1291-1.
MACHKOVÁ, Hana a Eva ČERNOHLÁVKOVÁ. Mezinárodní obchodní operace. 6. aktul. a dopl. vyd. Praha: Grada Publishing, 2014. 256 s. ISBN 978-80-247-4874-0.
ŠTĚRBOVÁ, L. a kol. Mezinárodní obchod ve světové krizi 21. století. Praha: Grada Publishing, 2015. 368 s. ISBN 978-80-247-4694-4.
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Recommended Reading: |
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HILL, Charles W.L. and G. Thomas M. HULT. Global Business Today. 14th ed. New York: McGraw Hill, 2015. 541 p. ISBN 978-00-781-1291-1. |
KOLÍNSKÁ, E. a kol. Mezinárodní obchod v 21. století. Praha: Grada Publishing, 2010. 228 s. ISBN 978-80-247-3396-8.
MACHKOVÁ, Hana. Mezinárodní marketing: Strategické trendy a příklady z praxe. 4 vyd. Praha: Grada Publishing, 2015. 200 s. ISBN 978-80-247-5366-9.
VYSEKALOVÁ, Jitka. Emoce v marketingu. Jak oslovit srdce zákazníka. 1 vyd. Praha: Grada Publishing, 2014. 296 s. ISBN 978-80-247-4843-6.
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Planned learning activities and teaching methods |
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Lectures, Tutorials, Project work |
Assesment methods and criteria |
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Task Title | Task Type | Maximum Number of Points (Act. for Subtasks) | Minimum Number of Points for Task Passing |
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Credit and Examination | Credit and Examination | 100 (100) | 51 |
Credit | Credit | 45 | 25 |
Examination | Examination | 55 | 26 |