| Course Unit Code | 116-0327/01 |
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| Number of ECTS Credits Allocated | 20 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | Second Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| VEL21 | doc. Ing. Šárka Velčovská, Ph.D. |
| Summary |
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| The course is focused on elaboration of diploma thesis. Student submits the diploma thesis in two copies in printed form and electronically to the IS EDISON system by the set deadline. The conditions for the assignment, elaboration and submission of the diploma thesis are set out in the Study and Examination Regulations for Master's Degree Programs at VŠB - Technical University of Ostrava and the Directive of the Dean of the Faculty of Economics VŠB - Technical University of Ostrava on the Principles for Final Theses. Student will be able to solve a given problem, present (orally and in writing form) a given problem, defend its own approaches and conclusions. |
| Learning Outcomes of the Course Unit |
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1. To set up the summary of applied sources.
2. To set up quotations in diploma work.
3. To arrange the summary of table and figures in diploma work.
4. To summarize the appendices in diploma work.
5. To complete the diploma work.
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| Course Contents |
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1. Compilation overview of sources.
2. Compilation of citations in the diploma thesis.
3. Choice of research methods.
4. Collecting primary data.
5. Analysing data.
6. The research proposals.
7. Organize list of tables and figures in the diploma thesis.
8. Summarizing attachments in this diploma thesis.
9. Completion of the diploma thesis.
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| Recommended or Required Reading |
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| Required Reading: |
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References are individual based on the topic of diploma work.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. 296 s. ISBN 978-80-271-3535-6.
Citační norma ČSN ISO 690:2022 - Bibliografické citace.
Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/ |
Literatura odpovídající tématu diplomové práce.
MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636.
TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. 296 s. ISBN 978-80-271-3535-6.
Citační norma ČSN ISO 690:2022 - Bibliografické citace.
Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/ |
| Recommended Reading: |
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KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8.
McCORMICK, Keith et al. SPSS Statistics for Data Analysis and Visualization. Indianapolis: Wiley, 2017. ISBN 978-1-119-00355-7.
ŠIROKÝ, Jan. Psaní a prezentace odborných textů. Praha: Leges, 2019. 200 s. ISBN 978-80-7502-340-7. |
KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8.
McCORMICK, Keith et al. SPSS Statistics for Data Analysis and Visualization. Indianapolis: Wiley, 2017. ISBN 978-1-119-00355-7.
ŠIROKÝ, Jan. Psaní a prezentace odborných textů. Praha: Leges, 2019. 200 s. ISBN 978-80-7502-340-7. |
| Planned learning activities and teaching methods |
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| Individual consultations |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit | Credit | 85 | 85 |