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Business Administration A

* Exchange students do not have to consider this information when selecting suitable courses for an exchange stay.

Course Unit Code152-0300/01
Number of ECTS Credits Allocated5 ECTS credits
Type of Course Unit *Compulsory
Level of Course Unit *First Cycle
Year of Study *First Year
Semester when the Course Unit is deliveredWinter Semester
Mode of DeliveryFace-to-face
Language of InstructionCzech, English
Prerequisites and Co-Requisites There are no prerequisites or co-requisites for this course unit
Name of Lecturer(s)Personal IDName
BLE50doc. Dr. Ing. Pavel Blecharz
C1V30Dr.Ing. Zuzana Čvančarová
POC20Ing. Blanka Poczatková, Ph.D., MBA
LUK50doc. Ing. Xenie Lukoszová, Ph.D.
KUB305Ing. Andrea Kolková, Ph.D.
Cross-sectional subject which provides basic theoretical knowledge about
business economics. Students obtain knowledge about foundation, development,
operation and termination of a business. Students acquaint with individual
business activities as well. The economic aspect of the issues is emphasized
and the accent is put on acquirement of the specialized terminology. Students
further extend their knowledge in special subjects in the following courses.
Learning Outcomes of the Course Unit
Business Economics A is sectional subject, which offers basic theoretic knowledge about business economies. In following years student will use and envolve acquired knowledge of Business Economics A in special subject.
In this subject student obtain knowledge about
- establish, rise, function and extinction of company,
- student also acquaint with single business activity,
- strong emphasis is given on economic aspects,
- the accent is put on acquirement of the specialized terminology.
Course Contents
1 – 2. Business administration as scientific discipline, explanation of fundamental terms, systems concept of entrepreneurship
3. Enterprise selection and typology of organizations
4. Enterprise environment
5. Product life cycle
6. Capital and assets structure of enterprise
7. Enterprise effectiveness – revenues, costs, profit
8. Financial management
9. Enterprise production processes
10. Marketing in enterprise
11. Product price and basic methodology of price creation
12. Organizing and managing the enterprise, organizational structures
13. The specifics of small businesses
14. Personal processes in enterprise, human resource management

Recommended or Required Reading
Required Reading:
NEEDLE, David. Business in context: an introduction to business and its environment. Andover: South-Western Cengage Learning, 2010.ISBN 978-1844806133.
1. SYNEK, Miloslav a Eva KISLINGEROVÁ. Podniková ekonomika. 6., přeprac. a dopl. vyd. V Praze: C.H. Beck, 2015. Beckovy ekonomické učebnice. ISBN 978-80-7400-274-8.
KAŠÍK Josef a kol. Základy podnikové ekonomiky. Ostrava: VŠB - TU Ostrava, 2013.ISBN 978-80-248-3163-3.
Recommended Reading:
KURATKO, Donald F. Entrepreneurship : theory, process, practice. Mason: South-Western Cengage Learning, 2009.
NICKELS, Wiliam G.; MCHUGH, James M.; MCHUGH Susan M. Understanding Business. McGraw-Hill/Irwin, 2010.
VOCHOZKA,M., MULAČ, P. a kol. Podniková ekonomika. Praha: Grada, 2012. ISBN: 978-80-247-4372-1.
Dluhošová, D. et al. Finanční řízení a rozhodování podniku.3. upravené vydání. Praha: Ekopress, 2011. ISBN 978-80-86929-68-2.
Planned learning activities and teaching methods
Lectures, Tutorials
Assesment methods and criteria
Task TitleTask TypeMaximum Number of Points
(Act. for Subtasks)
Minimum Number of Points for Task Passing
Exercises evaluation and ExaminationCredit and Examination100 (100)51
        Exercises evaluationCredit30 (30)16
                creditWritten test30 16
        ExaminationExamination70 (70)35
                examinationWritten examination70 35