| Course Unit Code | 712-0188/01 |
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| Number of ECTS Credits Allocated | 2 ECTS credits |
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| Type of Course Unit * | Choice-compulsory type B |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Second Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| SMU0007 | Mgr. Kateřina Smutná |
| TRA0015 | Mgr. Zuzana Trawinská |
| Summary |
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Students deal with given topics in a communicative way, active discussion is expected. At the same time, they prepare their own business plan, which is presented at the end of the course.
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| Learning Outcomes of the Course Unit |
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The aim is to develop English professional conversation focused on accounting and taxes with the output level B2 of the Common European Framework of Reference for Languages.
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| Course Contents |
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1. Introduction to the course, objectives, Business Plan Assignment
2. Business ideas
3. The four Ps
4. Product
5. SWOT Analysis
6. Mission and Objectives of Business Ideas
7. Market and Competition
8. Marketing Strategy
9. Operations Plan
10. Schedule, forecasts
11. Critical Risks and Problems
12. Financial Projections and Requirements
13. Presentations
14. Credit test
The teacher reserves the right to modify, supplement and make changes, should the need arise.
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| Recommended or Required Reading |
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| Required Reading: |
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MacKENZIE,J. Professional English in Use FINANCE. Cambridge: Cambridge University Press 2006. ISBN 0521616271.
MASCULL, B. Business Vocabulary in Use. UK. Cambridge University Press 2002. ISBN 978-0-521-77529-8.
POWELL, M., ALLISON, J. In company 3.0 Upper-Intermediate Student's Book. Macmillan Education 2014. ISBN 978-0-230-45532-0.
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MacKENZIE,J. Professional English in Use FINANCE. Cambridge: Cambridge University Press 2006. ISBN 0521616271.
MASCULL, B. Business Vocabulary in Use. UK. Cambridge University Press 2002. ISBN 978-0-521-77529-8.
POWELL, M., ALLISON, J. In company 3.0 Upper-Intermediate Student's Book. Macmillan Education 2014. ISBN 978-0-230-45532-0.
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| Recommended Reading: |
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ASHLEY, A. Oxford Handbook of Commercial Correspondence. New ed. Oxford: Oxford Univ. Press, 2007. ISBN 978-0-19-457213-2.
MURPHY, R. English Grammar in Use 3rd Edition with Answers. Cambridge: Cambridge University Press 2004. ISBN 9780521537629.
Riley, David: Reward - communicative activities for students of Business English (intermediate, upper-intermediate), different editions |
ASHLEY, A. Oxford Handbook of Commercial Correspondence. New ed. Oxford: Oxford Univ. Press, 2007. ISBN 978-0-19-457213-2.
MURPHY, R. English Grammar in Use 3rd Edition with Answers. Cambridge: Cambridge University Press 2004. ISBN 9780521537629.
Riley, David: Reward - communicative activities for students of Business English (intermediate, upper-intermediate), different editions
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| Planned learning activities and teaching methods |
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| Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Exercises evaluation | Credit | 10 | 5 |