| Course Unit Code | 115-0347/07 |
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| Number of ECTS Credits Allocated | 4 ECTS credits |
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| Type of Course Unit * | Choice-compulsory type B |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Second Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | |
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| Prerequisities | Course Unit Code | Course Unit Title |
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| 115-0386 | Management |
| Name of Lecturer(s) | Personal ID | Name |
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| PAP30 | Ing. Marcela Papalová, Ph.D. |
| KAS348 | Ing. Kateřina Kashi, Ph.D. |
| Summary |
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| The aim of subject is to clarify the systematic and analytical methods and techniques to improve the performance of organizations in various business fields. It is used generalized experience of successful business management in parallel with the theoretical knowledge. Next aim - besides the acquisition of theoretical knowledge - is the practical skills of selected management methods and techniques. The aim from the students´point of view is to gain a survey of the management techniques, to clarify the background of the methods and techniques, to practically apply selected techniques and assess barriers of techniques application. |
| Learning Outcomes of the Course Unit |
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1.To get an overview of the methods and techniques in management.
2.To be able to distinquish different techniques from knowledge, procedures and functions.
3.To describe the methods and techniques most commonly used in management.
4.To clarify the nature of the individual techniques.
5.To practically apply selected techniques.
6.To assess barriers to the use of selected techniques. |
| Course Contents |
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1. Definition of methods and techniques.
2. Methods to support the objective formulation..
3. MBO Method – management by objective.
4. Forecasting Techniques I.
5. Forecasting Techniques II.
6. Methods and techniques of macro-environment analysis.
7. Methods and techniques of microenvironment analysis.
8. Methods and techniques of internal analysis.
9. Comprehensive analysis methods.
10. Decision making methods.
11. Methods and techniques of causal analysis.
12. Techniques to promote creativity.
13. Techniques to promote group creativity.
14. Evaluation methods |
| Recommended or Required Reading |
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| Required Reading: |
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DeGRAFF, Jeff a DeGRAFF, Stanley. The Creative Mindset. Oakland: Berrett-Koehler Publishers, 2020. ISBN 978-1523090150.
KALLET, Michael. Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills. Hoboken: Wiley, 2020. ISBN 978-1118729830.
LAWRENCE, Kenneth D. a KLIMBERG, Ronald K. Advances in Business and Management Forecasting. Bringley: Emerald, 2019. ISBN 978-1787542907. |
LE PEUTREC, Eva. Architektura kreativního myšlení: jak přeměnit vzdušné zámky v mrakodrapy. Praha: NLN, 2021. ISBN 978-80-7422-812-4.
NEKUDA, René. Restart kreativity – Cvičebnice nápaditosti, ve které nemůžete udělat chybu. Brno: Jan Melvil, 2020. ISBN 978-80-7555-111-5.
ROTHAERMEL, Frank T. Strategic management. 5th ed. New York: McGraw-Hill, 2020. ISBN 978-1-260-57123-8. |
| Recommended Reading: |
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DYER, H. Joffrey et al. Strategic management concepts and cases. 4th ed. Chichester: Wiley, 2022. ISBN 978-1-119-76353-6.
GRANT, Robert M. Contemporary strategy analysis. 10th ed. Chichester: John Wiley, 2019. ISBN 978-1-119-57643-3.
Thinking Skills and Creativity. Volume 37. Elsevier, 2020. ISSN ISSN 1871-1871.
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KUBÁTOVÁ, Sláva; BUJNA, Tomáš a BOHÁČEK, Zdišek. Rozhodování a tvořivost - sourozenci v managementu. Praha: Management Press, 2020. ISBN 978-80-7261-579-7.
ŠPAČEK, Miroslav a ČERVENÝ, Karel. Kreativní metody v inovacích. Praha: Oeconomica, 2020. ISBN 978-80-245-2322-4.
VOCHOZKA, Marek et al. Metody komplexního hodnocení podniku. 2. aktual. vyd. Praha: Grada, 2020. ISBN 978-80-271-1701-7. |
| Planned learning activities and teaching methods |
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| Lectures, Seminars |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit | Credit | 85 (85) | 50 |
| Semestrální projekt | Semestral project | 25 | 15 |
| Písemka | Written test | 15 | 10 |
| Zápočtová písemka | Written test | 45 | 25 |