| Course Unit Code | 115-0605/01 |
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| Number of ECTS Credits Allocated | 4 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | Second Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| MIK90 | doc. Ing. Marie Mikušová, Ph.D. |
| MAT073 | Ing. Lucja Matusiková, Ph.D. |
| BAR404 | Ing. Terezie Krestová, Ph.D. |
| ZEL089 | Ing. Kateřina Stanovská, Ph.D. |
| Summary |
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| The aim of the course is to acquaint students with basic concepts and principles of strategic management. Students are led to adopt and use the principles of strategic thinking, apply methods of strategic analysis and evaluate the state and trends of development of the external and internal environment of the organization. Crisis management is then presented as a summary of management activities focusing on a wide range of issues, starting with risk assessment, through planning, organizing to implementation and control of activities undertaken in connection with the prevention and resolution of the crisis. The student will get the basics to evaluate the crisis vulnerability of the company, to create an early warning system, to create a simple crisis plan, to propose the composition of the crisis team and the ways of its training, to apply the key points of the company's recovery strategy. After completing the course students should be able to think about the individual parts of the strategy implementation, assess its risks and set up a strategic control system. |
| Learning Outcomes of the Course Unit |
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1. Adopt the principles of strategic management.
2. Use the method of strategic analysis.
3. Evaluate the trends of development of the external and internal environment of the organization.
4. Applicate the steps of strategy implementation.
5. Set up a strategic control system.
6. Assess the crisis vulnerability of the organization.
7. Estimate the potential development of the business crisis.
8. Apply the duties of the mayor and municipal authorities in emergency and crisis situations.
9. Create a hazard map of the municipality.
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| Course Contents |
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1. Business plan, its structure and meaning.
2. Vision, mission, goals and principles of strategic thinking.
3. Methods of the organization's external environment analysis.
4. Methods of internal organization analysis.
5. Mixed methods of organizational environment analysis.
6. Crisis manager.
7. Business crisis profile.
8. Early Warning System.
9. Crisis plan.
10. Crisis management (tools, remedies, resources).
11. The strategy of revitalization and its elements.
12. Crisis management in public administration. |
| Recommended or Required Reading |
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| Required Reading: |
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BRANT, Barb. Change Management that Sticks: A Practical, People-centred Approach, for High Buy-in, and Meaningful Results. Auckland: Barb Grant, 2023. SBN 978-1991185709
COX EDMONDSON, Vickie. The Thinking Strategist: Unleashing the Power of Strategic Management to Identify, Explore and Solve Problems. 2nd ed. Bingley: Emerald, 2022. ISBN 978-1803825625.
MOHANAN, Brendan. Strategic Corporate Crisis Management. London: Routledge, 2022. ISBN 978-1032107370.
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GALLOWAY, Scott. Post Corona: From Crisis to Opportunity. London: Portfolio, 2020. ISBN 978-0-593-33221-4.
ROTHAERMEL, Frank T. Strategic Management. 5th ed. New York: McGraw-Hill, 2020. ISBN 978-12-602-6128-8.
ŠENOVSKÝ, Pavel; ŠENOVSKÝ, Michail a ORAVEC, Michail. Teorie krizového managementu. 2. rozš. vyd. Ostrava: Sdružení požárního a bezpečnostního inženýrství, 2020. ISBN 978-80-7385-231-3.
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| Recommended Reading: |
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COLE, Thomas A. a VERBINNEN, Paul. Collaborative Crisis Management: Prepare, Execute, Recover, Repeat. Chicago: University of Chicago Press, 2022. ISBN 978-02-2682-137-5.
KOVOOR-MISRA, Sarah. Crisis Management: Resilience and Change. London: SAGE, 2019. ISBN 978-1-506-32869-0.
SEGAL, Edward. Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies. New York: Brealey, 2020. ISBN 978-15-2936-142-1.
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DESS, Gregory; McNAMARA, Gerry; EISNER, Alan a LEE, Seung-Hyun. Strategic Management: Text and Cases. New York: McGraw-Hill, 2020. ISBN 978-1-260-07508-3.
SCHWERDTFEGER, Patrick. Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy. London: Authority Publishing, 2020. ISBN 978-19496-4240-7.
TOMANDL, Jan; ČUŘÍK, Jaroslav; MARŠOVSKÁ, Kristýna a FOJTOVÁ, Terezie. Krizová komunikace. Brno: Muni Press, 2020. ISBN 978-80-210-9636—3.
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| Planned learning activities and teaching methods |
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| Lectures, Tutorials, Project work |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit | Credit | 85 (85) | 45 |
| Písemný test s otevřenými otázkami | Written test | 85 | 45 |