Skip to main content
Skip header

Enterpreneurial accesses and methods

* Exchange students do not have to consider this information when selecting suitable courses for an exchange stay.

Course Unit Code152-0328/04
Number of ECTS Credits Allocated4 ECTS credits
Type of Course Unit *Choice-compulsory type B
Level of Course Unit *First Cycle
Year of Study *Second Year
Semester when the Course Unit is deliveredWinter Semester
Mode of DeliveryFace-to-face
Language of InstructionCzech
Prerequisites and Co-Requisites Course succeeds to compulsory courses of previous semester
Name of Lecturer(s)Personal IDName
POC20Ing. Blanka Poczatková, Ph.D.,MBA,LL.M.
STV02Ing. Hana Štverková, Ph.D.,MBA,LL.M.
Summary
The course builds on knowledge gained from a wide range of economic subjects and develops formal knowledge about the basic business skills in the theoretical and practical level. Lectures are focused to expand knowledge about entrepreneurship and business methodology.
The exercises are focused on understanding and developing individual skills. Teaching aims to manage core business approaches and methods in practice.
Learning Outcomes of the Course Unit
The aim of the course is to broaden the knowledge of entrepreneurship and business methodology.
Students will be able to apply basic business methods and techniques in practice.
Course Contents
1. Entrepreneurship and leadership.
2. Entrepreneur and his role.
3. Freelancing.
4. Networking.
5. Creativity and innovation.
6. Business corporate culture.
7. Quantitative methods.
8. Qualitative methods.
9. Business techniques.
10. Corporate social responsibility.
11. Current topic.
Recommended or Required Reading
Required Reading:
COLLINS, James C. a Morten T. HANSEN. Firmy, které se rozhodly být skvělé. Přeložil Martin ŠIKÝŘ. Praha: Grada Publishing, 2021. ISBN 978-80-271-3026-9.
HRONÍK, František. Čtyři směry business myšlení. V Brně: MotivP, 2020. ISBN 978-80-87981-31-3.
CHATAWAY, Richard. The behaviour business: how to apply behavioural science for business success. Petersfield: Harriman House, 2020. ISBN 978-0-85719-734-4.
COLLINS, James C. a Morten T. HANSEN. Firmy, které se rozhodly být skvělé. Přeložil Martin ŠIKÝŘ. Praha: Grada Publishing, 2021. ISBN 978-80-271-3026-9.
HRONÍK, František. Čtyři směry business myšlení. V Brně: MotivP, 2020. ISBN 978-80-87981-31-3.
CHATAWAY, Richard. The behaviour business: how to apply behavioural science for business success. Petersfield: Harriman House, 2020. ISBN 978-0-85719-734-4.
Recommended Reading:
MUMFORD, Michael D. a Erin Michelle TODD, ed. Creativity and innovation in organizations. New York: Routledge, Taylor & Francis Group, 2020. SIOP organizational frontiers series. ISBN 978-1-138-72310-8.
ŠPAČEK, Miroslav a Karel ČERVENÝ. Kreativní metody v inovacích. Praha: Oeconomica, nakladatelství VŠE, 2020. ISBN 978-80-245-2322-4.
VEBER, Jaromír. Management: základy, moderní manažerské přístupy, výkonnost a prosperita. 2. aktualizované vydání. Praha: Management Press, 2017. ISBN 978-80-7261-274-1.


MUMFORD, Michael D. a Erin Michelle TODD, ed. Creativity and innovation in organizations. New York: Routledge, Taylor & Francis Group, 2020. SIOP organizational frontiers series. ISBN 978-1-138-72310-8.
ŠPAČEK, Miroslav a Karel ČERVENÝ. Kreativní metody v inovacích. Praha: Oeconomica, nakladatelství VŠE, 2020. ISBN 978-80-245-2322-4.
VEBER, Jaromír. Management: základy, moderní manažerské přístupy, výkonnost a prosperita. 2. aktualizované vydání. Praha: Management Press, 2017. ISBN 978-80-7261-274-1.
Planned learning activities and teaching methods
Lectures, Tutorials, Project work
Assesment methods and criteria
Task TitleTask TypeMaximum Number of Points
(Act. for Subtasks)
Minimum Number of Points for Task Passing
CreditCredit