| Course Unit Code | 155-0384/05 |
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| Number of ECTS Credits Allocated | 3 ECTS credits |
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| Type of Course Unit * | Choice-compulsory type B |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Second Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| CER0458 | Ing. Ivana Čermáková, Ph.D. |
| Summary |
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The aim of the course is basic introduction to web design and web
development. Students will get important information about (X)HTML, CSS,
Javascript and web typography. Wed design is realized with Microsoft SharePoint Designer software. |
| Learning Outcomes of the Course Unit |
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| Present and describe internet page structure. List criteria and rules for internet pages development. Discriminate between static and dynamic internet webs. Constuct web page with HTML and CSS. Create basic internet presentation a place it on Internet. Choose appropriate steps for search engine optimization. |
| Course Contents |
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Lectures
1. Basic services and protocols on the Internet - protocols, topologies and rules of Internet networks.
2. Creating pages. - basics HTML5.0 and CSS3 - syntax, rules (links, images, paragraphs, block, lists, tables, typography, selector, pseudo-selector, classes, CSS links, etc.)
3. Overview of technologies usable for website creation - static vs. dynamic pages.
4. Rules for creating user interface (UI) and user friendly (UX).
5. Content layout on page - layout and rules of wire model creation - typography and CARP.
6. Responsive web design - methods, characteristics and technological limitations
7. Traffic Analysis, Metrics and Feedback for Search Engine Optimization
8. Content Management System - introduction
9. Content Management System - advanced functions
10. Web pages trends |
| Recommended or Required Reading |
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| Required Reading: |
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FRAIN, B. Responsive Web Design with HTML5 and CSS: Build future-proof responsive websites using the latest HTML5 and CSS techniques, 4th Edition. USA: Packt Publishing, 2022. s. 498. ISBN 978-18-032-4271-2.
GRANT, K. J. CSS in Depth. USA: Manning Publishing, 2018. s. 472. ISBN 978-16-172-9345-0.
PERCIVAL R. and M. van PUTTEN. JavaScript from Beginner to Professional: Learn JavaScript quickly by building fun, interactive, and dynamic web apps, games, and pages. USA: Packt Publishing, 2021. s. 546. ISBN 978-18-005-6252-3.
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BUREŠ, M., A. LAITA a M. LAURENČÍK. WordPress: od základů k profesionálnímu použití. Praha: Grada, 2021. 264 s. ISBN 978-80-271-0178-8.
CASTRO, E. a B. HYSLOP. HTML5 a CSS3: názorný průvodce tvorbou WWW stránek. 2. vyd. Brno: Computer Press, 2022. 439 s. ISBN 978-80-251-5045-0.
LAURENČÍK, M. Tvorba www stránek v HTML a CSS. Praha: Grada, 2019. 220 s. ISBN 978-80-271-2241-7.
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| Recommended Reading: |
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GRANT, W. 101 UX Principles: Actionable Solutions for Product Design Success. USA: Packt Publishing, 2022. s. 454. ISBN 978-18-032-3488-5.
NOKERI, T. S. Web App Development and Real-Time Web Analytics with Python. USA: Apress Berkeley, 2021. s. 244. ISBN 978-14-842-7782-9.
YABLONSKI, J. Laws of UX: Using Psychology to Design Better Products & Services. USA: O'Reilly Media, 2020. s. 137. ISBN 978-1-4920-5531-0.
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JANOUCH, V. Internetový marketing. 3. akt. vyd. Brno: Computer Press, 2020. 344 s. ISBN 978-80-251-5016-0.
MICHÁLEK, M. CSS: moderní layout. Praha: Martin Michálek, 2022. 439 s. ISBN 978-80-88253-07-5.
SÁLOVÁ, A., Z. VESELÁ a M. RAKOVÁ. Copywriting: pište texty, které prodávají. 2. akt. a rozš. vyd. Brno: Computer Press, 2020. 349 s. ISBN 978-80-251-5017-7. |
| Planned learning activities and teaching methods |
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| Lectures, Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit | Credit | 85 | 51 |