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Information on degree programmes

CodeDegree Programme TitleStandard Length of Study
N0414A050002Marketing and Business2.0 years
Qualification AwardedMaster degree, Ing.
Level of QualificationSecond Cycle
Access to Further StudiesThe graduates may continue in a Third cycle
Graduation Requirements120 ECTS Credits, Final state examination, Diploma thesis
Mode of StudyFull-time
Programme Director or EquivalentPersonal IDName
VEL21doc. Ing. Šárka Velčovská, Ph.D.
Course Structure Diagram with ECTS Credits1. year / Winter semester1. year / Summer semester
30 ECTS Credits30 ECTS Credits
2. year / Winter semester2. year / Summer semester
30 ECTS Credits30 ECTS Credits
Specific Admission Requirements
Specific admission requirements are determined by the Dean of the faculty. For more information please click here.
Specific Arrangements for the Recognition of Prior Learning
Informal learning - max. 60% of credits gained in prior lifelong learning can be recognized, as determined by the Dean of the Faculty.
Qualification Requirements and Regulations
Qualification Requirements:
Finished higher education in Bachelor's degree programme.
The Czech educational system is regulated by the Higher Education Act (Act 111/1998). Studies at VSB-TUO are regulated by the Statute of VSB – Technical University of Ostrava.
Profile of the Programme
The Master’s program Marketing and Business follows on from the bachelor’s program Marketing, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns. The aim of the Master's program is to prepare qualified professionals who will be able to perform analytical and managerial functions in marketing and business at the top and middle level of management and highly specialized activities within marketing agencies.
Key Learning Outcomes
Key Lerning Outcomes are Expressed in following Structure: Knowledge, Skills, General competencies
The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates, and focuses especially on developing professional knowledge of marketing management, business strategies, international marketing, business marketing, digital marketing, marketing research, product management, foreign trade operations.
The content of the study is to acquire professional skills in the following areas: • creation of marketing strategy and marketing plan, • creation of business strategy and business plan • analysis of the marketing environment on domestic and international markets, • formulation of a strategy for entering foreign markets, • conducting operations on foreign markets, • application of marketing tools on business markets, • development and introduction of a new product into the market, • developing a brand strategy and brand success analysis, • creation and evaluation of campaigns in the online environment, • keyword analysis for SEO, content marketing, PPC • application of advanced statistical methods in marketing research, • using social media to build a competitive position.
General competencies:
Graduates have knowledge of advanced economic theories (macroeconomics, microeconomics), expert knowledge in conducting marketing and business activities (market situation analysis, determining appropriate marketing and business strategy, application of marketing tools and business practices in various types of markets, including international markets), knowledge of more advanced statistical methods for data analysis, communication skills. They are able to solve the practical marketing and business tasks and organize their solutions team. They are able to analyze a problem, apply suitable research methods, propose a solution, present and discuss their solution. They can conduct oral and written communication in Czech and English language.
Occupational Profiles of Graduates with Examples
The study is focused and profiled with regard to employment of graduates in international manufacturing and trading companies, shopping centers, advertising, media or research agencies, public institutions and companies engaged in digital marketing and social media. Graduates of the Master’s program Marketing and Business can perform the following typical positions: • manager in the marketing department of international companies • manager in the sales department of international companies • product (brand) manager • purchasing manager in manufacturing or trading company • analyst in advertising agency • analyst in research agency • analyst in media agency • buyers in media agency • social media analyst • web analyst • SEO consultant • PPC specialist
Examination Regulations, Assessment and Grading
Examination regulations, assesment and grading are described in the Study and Examination Rules.
Course block: Compulsory - all courses are compulsory.
Course block: Choice-compulsory - student has to choose at least one course from the list of courses.
Course block: Optional - student can choose any course from the list of courses.
IMPORTANT: Student has to select so many courses to reach 30 ECTS credits per semester. Rules in detail and convenient selection of courses can be consulted with the programmme director.
Bellow stated courses are assigned for the degree studies only. Students coming to VSB-TUO for an exchange stay must select courses from the List of courses for exchange students.