| Course Unit Code | 152-0370/01 |
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| Number of ECTS Credits Allocated | 3 ECTS credits |
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| Type of Course Unit * | Optional |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | Second Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| BLE50 | doc. Dr. Ing. Pavel Blecharz |
| C1V30 | Dr.Ing. Zuzana Čvančarová |
| Summary |
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Cross-sectional subject which provides basic theoretical knowledge about business economics. Students obtain knowledge about foundation, development, operation and termination of a business. Students acquaint with individual business activities as well. The economic aspect of the issues is emphasized and the accent is put on acquirement of the specialized terminology.
Content - LECTURES
1. Concept of business economics and basic terms, objectives and functions of the company.
2. Typology of enterprises and organizations, business environment, neighborhood of company, life cycle of an enterprise.
3. Capital and ownership structure of a company.
4. Business efficiency - income, expenses, HV.
5. Business planning in the enterprise, organizational structures.
6. Marketing in the enterprise, methodology of pricing products.
7. Personnel Management.
8. Manufacturing processes in the company.
9. Quality management in organization.
10.New directions for successful development of the company.
TUTORIALS
• Introduction, input into the issue of BE
• Capital and ownership structure of the company in the examples
• Cost and efficiency of enterprise, Break-point analysis, Cost models
• Production and capacity calculations in the examples
• Analysis of current assets, final test
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| Learning Outcomes of the Course Unit |
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Business Economics is sectional subject, which offers basic theoretic knowledge about business economies. In this subject student obtain knowledge as for:
- establish, rise, function and extinction of company,
- student also acquaint with single business activity,
- strong emphasis is given on economic aspects,
- the accent is put on acquirement of the specialized terminology. |
| Course Contents |
|---|
Content - LECTURES
1. Concept of business economics and basic terms, objectives and functions of the company.
2. Typology of enterprises and organizations, business environment, neighborhood of company, life cycle of an enterprise.
3. Capital and ownership structure of a company.
4. Business efficiency - income, expenses, HV.
5. Business planning in the enterprise, organizational structures.
6. Marketing in the enterprise, methodology of pricing products.
7. Personnel Management.
8. Manufacturing processes in the company.
9. Quality management in organization.
10.New directions for successful development of the company.
TUTORIALS
• Introduction, input into the issue of BE
• Capital and ownership structure of the company in the examples
• Cost and efficiency of enterprise, Break-point analysis, Cost models
• Production and capacity calculations in the examples
• Analysis of current assets, final test
|
| Recommended or Required Reading |
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| Required Reading: |
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| GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2. |
| MARTINOVIČOVÁ, Dana, Miloš KONEČNÝ a Jan VAVŘINA. Úvod do podnikové ekonomiky. 2., aktualizované vydání. Praha: Grada Publishing, 2019. Expert (Grada). ISBN 978-80-271-2034-5. |
| Recommended Reading: |
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| KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7. |
RŮČKOVÁ, Petra. Finanční analýza: metody, ukazatele, využití v praxi. 6. aktualizované vydání. Praha: Grada Publishing, 2019. Finanční řízení. ISBN 978-80-271-2028-4.
STRAKOVÁ, J., J. VÁCHAL, M. VOCHOZKA, Z. CAHA, P. PÁRTLOVÁ, R. VANÍČKOVÁ, I. KMECOVÁ, J. URBAN a S. BÍLEK. Malé a střední podniky v ČR – současnost a vize. Praha: Grada Publishing, 2020. ISBN 978-80-271-1747-5.
TAUŠL PROCHÁZKOVÁ, Petra. Úvod do podnikové ekonomiky. 3., upravené a rozšířené vydání. Plzeň: Západočeská univerzita v Plzni, 2017. ISBN 978-80-261-0733-0.
TAUŠL PROCHÁZKOVÁ, Petra a Eva JELÍNKOVÁ. Podniková ekonomika - klíčové oblasti. Praha: Grada Publishing, 2018. Expert (Grada). ISBN 978-80-271-0689-9. |
| Planned learning activities and teaching methods |
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| Lectures, Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit and Examination | Credit and Examination | 100 (100) | 51 |
| Credit | Credit | 30 | 16 |
| Examination | Examination | 70 | 36 |