| Course Unit Code | 634-3015/02 |
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| Number of ECTS Credits Allocated | 6 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | Second Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| JAN48 | prof. Ing. Kamila Janovská, Ph.D. |
| Summary |
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The aim of the course is to acquaint the student with basic concepts, techniques, skills and theories of economics, management and marketing with focus on health care.
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| Learning Outcomes of the Course Unit |
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Introduce the basic terms, techniques, skills and management theories in terms of the overall view of the management of people, process and the management of organizations to students. Attention is also paid to the development of the personality of the manager, especially to the acquisition of knowledge and skills for developing managerial capabilities with a focus on healthcare.
Students will be able to
- name the basic relations in company economic management;
- define the requirements for the personality of the manager in healthcare.
Students will be able
- consider and assess the issues related to the funding of healthcare, health insurance, monitoring and ensuring the quality of health care;
- apply the knowledge to solve problems of public health insurance, the terms of provision, reporting and reimbursement of health care.
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| Course Contents |
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1. The basic definitions and terms from the area of management. The historical pillars of management.
2. The basic management functions - planning, organizing, management, control.
3. The person of the manager. Education. Communication skills. Personal management: self-assessment, career, time management, stress resistance.
4. Personal management, the theory of motivation and leadership.
5. Management of changes. Crisis management, Risk management.
6. Specific features of management in healthcare.
7. The basic concepts and terminology of marketing, the nature, objective and role of marketing in healthcare practice.
8. Marketing analysis - methods, techniques and tools of marketing analysis. The basic marketing strategies. Marketing mix.
9. Systems of quality management in healthcare facilities.
10. Healthcare systems in the Czech Republic, the issue of integration of the Czech healthcare in the systems of EU countries.
11. Funding of healthcare facilities in the CR.
12. Health insurance companies in the CR, their role in the management and funding of healthcare.
13. The economic essence, demand and supply of healthcare services, the methods of reporting of health care.
14. Professional organizations in the Czech healthcare system.
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| Recommended or Required Reading |
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| Required Reading: |
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| OZCAN, Y., A. Health care benchmarking and performance evaluation: an assessment using data envelopment analysis (DEA). Second edition. New York: Springer, 2014. ISBN 978-1-4899-7471-6. |
MAAYTOVÁ, A. Otázky ekonomiky zdravotnictví s ohledem na zvyšování efektivnosti. Praha: Wolters Kluwer Česká republika, 2012. ISBN 978-80-7357-912-8.
HORVÁTHOVÁ, P., J. BLÁHA, M. ČERNEK, et al. Základy managementu. 2. vydání. Ostrava: VŠB-TUO Ostrava, 2017. ISBN 978-80-248-4102-1.
FOLLAND, S., A. C. GOODMAN a M. STANO. The economics of health and health care. 7th ed., Pearson new international ed. Harlow: Pearson, c2014. ISBN 978-1-292-02051-8.
SLOUKA, D. Vedení a marketing malých zdravotnických zařízení: příručka pro praxi. Praha: Grada Publishing, 2017. ISBN 978-80-271-0469-7. |
| Recommended Reading: |
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| MYNÁŘ, M. Economics of health institutions: standardization of evaluation of economic and financial indexes in the Czech Republic health institutions (HI). Ostrava: VSB - Technical University, 2010. ISBN 978-80-248-1919-8. |
DOLANSKÝ, H. Ekonomika zdravotnických a sociálních služeb. Opava: Slezská univerzita v Opavě, Filozoficko-přírodovědecká fakulta, Ústav ošetřovatelství, 2008. ISBN 978-80-7248-482-9.
studijí opory Manažerská ekonomika: https://www.fmmi.vsb.cz/cs/katedry-a-pracoviste/634/vyukove-opory-katedry/index.html
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| Planned learning activities and teaching methods |
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| Lectures, Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit and Examination | Credit and Examination | 100 (100) | 51 |
| Credit | Credit | 30 | 20 |
| Examination | Examination | 70 | 31 |