Fundamentals of Social Manners - Etiquette

* Exchange students do not have to consider this information when selecting suitable courses for an exchange stay.

Course Unit Code711-0609/05
Number of ECTS Credits Allocated2 ECTS credits
Type of Course Unit *Choice-compulsory
Level of Course Unit *Second Cycle
Year of Study *Second Year
Semester when the Course Unit is deliveredSummer Semester
Mode of DeliveryFace-to-face
Language of InstructionCzech, English
Prerequisites and Co-Requisites Course succeeds to compulsory courses of previous semester
Name of Lecturer(s)Personal IDName
KOW01Mgr. Petra Kowaliková, Ph.D.
In the contemporary society, employers emphasize not only professional
knowledge and competencies, but also social and communication skills. The aim
of the course is to cultivate this skills: the aim is the mastering - knowledge, and ability to apply - of the social rules and conventions. The fundamental element is the understanding of general rules of social intercourse and application of rules to the particular situations - professional and private. An important part of the course is focused on social interaction, verbal and non-verbal communication, on professional manners and on the resolving of difficult social events. The professional practice could be linked to participation in social functions and events. Therefore
students are led to successfully representation of the firm and of themselves(code of conduct, dressing, and feasting). A significant part of the course is focused on corporate culture, internal and external business communication and culture of foreign companies.
Learning Outcomes of the Course Unit
The aim of this course is to gain social skills and habits, which could be applied to the professional intercourse with clients and trading partners. After finishing this course students know how to apply general rules of the etiquette to the particular social situations. They can use rules of etiquette within the basic professional events - entrance examination, accession to work, relations with colleagues, dealing with clients and partners. They may learn the issue of corporate culture, ethics, and communication in the company, the culture of foreign companies. On the basis of the knowledge of verbal and nonverbal communication students are capable of professional self-presentation, they know solutions to problem situations - working or private conflicts. Besides professional intercourse, students are able to represent successfully within the social events.
Course Contents
1. Etiquette, a historical excursion and current concepts.
2. General rules of the social intercourse.
3. Social communication.
4. Ethical behavior as a part of the corporate culture.
5. Internal and external communication within the company.
6. A culture of foreign companies.
7. Family and religious ceremonies.
8. Social enterprises and events.
9. Table manners and dining etiquette.
Recommended or Required Reading
Required Reading:
ADAIR, John Eric. Effective Communication: The Most Important Management Skill of All. 2nd ed. Pan Macmillan, 2009. ISBN 978-0-330-50426-3.
CHANEY, Lillian H.; MARTIN, Jeanette S. The essential guide to business etiquette. 2nd ed. Greenwood Publishing Group, 2007. ISBN 978-0-275-99714-4.
HOFSTEDE, Geert; HOFSTEDE, Gert Jan; MINKOV, Michael. Cultures and organizations. 3rd ed. New York: McGraw-Hill, 2010. ISBN 978-0-0716-6418-9.
MORGAN, John. Debrett's New Guide to Etiquette and Modern Manners: The Indispensable Handbook. 2nd ed. Macmillan, 2007. ISBN 978-0-312-28124-3.
ROBINSON, David Foster. Business etiquette: your complete guide to correct behaviour in business. 2nd ed. Kogan Page Publishers, 2000. ISBN 0-7494-3258-6.
KOWALIKOVÁ, Petra. Základy společenského chování. 1. vyd. Ostrava: VŠB-TUO, 2013. ISBN 978-80-248-2930-2. Dostupné z:

ADAIR, John Eric. Efektivní komunikace. 1. vyd. Praha: Alfa Publishing, 2004. 175 s. ISBN 80-86851-10-9.
BROOKS, Ian. Firemní kultura. 1. vyd. Brno: Computer Press, 2003. 296 s. ISBN 80-7226-763-9.
RÝZNAR, Ladislav. Rozmanitosti EU: 25 tváří Evropy.1. vyd. Praha: Svoboda Servis, 2006. 381 s. ISBN 80-86320-47-2.
ŠŤASTNÝ, Václav. Organizační protokol: firem, institucí a jednotlivců. 1. vyd. Praha: Wolters Kluwer, 2009. 131 s. ISBN 978-80-7357-445-1.
ŠPAČEK, Ladislav. Nová velká kniha etikety. 2. rozšířené vyd. Praha: Mladá fronta, 2008. 268 s. ISBN 978-80-204-1954-5.
Recommended Reading:
EICHLER, Lillian. Book of etiquette. 1st ed. Cosimo, Inc., 2013. ISBN 978-1-60520-976-0.
MARTIN, Jeanette S., CHANEY, Lillian H. Global Business Etiquette: A Guide to International Communication and Customs. 2nd ed. ABC-CLIO, 2012. ISBN 978-0-313-39717-2.
RAMESH, Gopalaswamy; RAMESH, Mahadevan. THE ACE of soft skills. Attitude, communication and etiquette for success. 1st ed. New Delhi: Dorling Kindersley, 2010. ISBN 978-81-317-3285-4.
SCHEIN, Edgar H. The corporate culture survival guide. 2nd, rev. ed. Jossey Bass, 2009. ISBN 978-0-4702-9371-3.
KROBOTOVÁ, Milena. Spisovná výslovnost a kultura mluveného projevu. 1. vyd. Olomouc: Univerzita Palackého, 2000. 219 s. ISBN 80-244-0187-8.
LUKÁŠOVÁ, Růžena, NOVÝ, Ivan a kol. Organizační kultura. 1. vyd. Praha: Grada Publishing, 2004. 174 s. ISBN 80-247-0648-2.
JANKOVICHOVÁ, Eva. Etika jako súčasť podnikovej kultúry. Brno: Tribun EU, 2008. 89 s. ISBN 978-80-7399-537-9.
MAZÁK, Eduard. Firemní kultura a etické kodexy. 1. vyd. Praha: Bankovní institut vysoká škola. 148 s. ISBN 978-80-7265-075-0.
MIKULÁŠTÍK, M. Komunikační dovednosti v praxi. 2. doplněné a přepracovné vyd. Praha: Grada Publishing, 2010. 325 s. ISBN 978-80-247-2339-6.
RÝZNAR, Ladislav. Společenská diplomacie ve veřejné správě. 1. vyd. Kunovice: EPI, 2006. 82 s. ISBN 80-7314-095-0.
SMEJKAL, Vladimír, BACHRACHOVÁ, Hana. Lexikon společenského chování. 4. doplněné a aktualizované vyd. Praha: Grada, 2008. 280 s. ISBN 978-80-247-2327-3.
STEJSKALOVÁ, Dita, HORÁKOVÁ, Iveta, ŠKAPOVÁ, Hana. Strategie firemní komunikace. 2. rozšířené vyd. Praha: Management Press, 2008. 254 s. ISBN 978-80-7261-178-2.
ŠPAČEK, Ladislav. Malá kniha etikety pro firmu a úřad. 1. vyd. Praha: Mladá fronta, 2010. 122 s. ISBN 978-80-204-2253-8.
WOLFF, Inge. Etiketa v zaměstnání: udělejte dobrý dojem. 1. vyd. Praha: Grada, 2007. 127 s. ISBN 978-80-247-2081-4.
Planned learning activities and teaching methods
Assesment methods and criteria
Task TitleTask TypeMaximum Number of Points
(Act. for Subtasks)
Minimum Number of Points for Task Passing
Graded exercises evaluationGraded credit100 51