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Technika služeb turismu

* Exchange students do not have to consider this information when selecting suitable courses for an exchange stay.

Course Unit Code541-0126/02
Number of ECTS Credits Allocated5 ECTS credits
Type of Course Unit *Compulsory
Level of Course Unit *First Cycle
Year of Study *Third Year
Semester when the Course Unit is deliveredSummer Semester
Mode of DeliveryFace-to-face
Language of InstructionCzech
Prerequisites and Co-Requisites Course succeeds to compulsory courses of previous semester
Name of Lecturer(s)Personal IDName
NIE096Ing. Dominik Niemiec, Ph.D.
Summary
Students will learn about the nature and the system of tourism, with different types and forms. The course gives information about the character and the specifics of tourism services as well as various types of basic and complementary services in the tourism such as travel agency and agency services, transport services by road, rail, air and ship, as well as accommodation and catering services, insurance services, spa services and customs, foreign and visa obligations in the implementation of tourism. The aim is to provide students with an overview of individual tourism services (basic and supplementary) familiar with their essence and peculiarities. The subject contains basic information about legal relations in the field of tourism. The aim is also to equip students with the basic skills to provide individual tourism services and to stimulate the development of their management and organizational skills.
Learning Outcomes of the Course Unit
Identify and define the types of services used in tourism, to link legislation in the Czech Republic and its application in legal relations between the travel agency and the participants in tourism. Know the principles of advertising and promotion in the preparation of the tourism event, apply the principles of the economic balance sheet and the subsequent evaluation of the work of travel agencies.
Course Contents
1. The system and economy of tourism
2. Specific features of tourism services - division
3. Road transport
4. Rail transport
5. Air and water transport
6. Other forms of transport
7. Congress and incentive tourism, MICE tourism
8. Travel travel agency and agencies
9. Passport, visa, customs and exchange services
10. Insurance and health services, responsibility for damages
11. Spa services, classification of spa centres, basic and complementary services
12. Accommodation services, categorization of accommodation facilities
13. Catering services, world and national gastronomy, gastro tourism
14. Specific forms of tourism, significance of events for tourism
Recommended or Required Reading
Required Reading:
Jayapalan, N.: Introduction To Tourism, Atlantic Publishers & Dist, 2001, 296 pp. ISBN 81-7156-977-3
Lickorish, L. J., jenkins, C. L.: An introduction to tourism. New York: Butterworth-Heinemann, 1997, 256 pp. ISBN 0750619562.
Hesková, M.: Cestovní ruch pro vyšší odborné a vysoké školy. Fortuna Libri (ČR), 2010, 216 s. ISBN 978-80-7373-107-6
Štěpánková H.: Technika služeb cestovního ruchu. Sylabus, VŠB-TU Ostrava 2010, 54 s. Dostupné z:
Orieška, J. Kongresový cestovní ruch. Praha: Idea Servis, 2008, 140 s. ISBN 978-80-8055-516-0
Indrová, J.: Cestovní ruch (základy). V Praze: Vysoká škola ekonomická v Praze, 2007, 118 s. ISBN 978-80-245-1252-5
Malá, V.: Základy cestovního ruchu. Praha: Oeconomica, 2002, 100 s. ISBN 80-245-0439-1
Pavlák, M., Ježek, J., Jakubíková, D.: Cestovní ruch. Plzeň: Západočeská univerzita v Plzni, Fakulta ekonomická, 1995, 268 s. ISBN 80-7082-185-X.
Kunešová, E., Nedvědová, A.: Technika cestovního ruchu. Praha: Grada Publishing, 1992. ISBN 80-85623-32-3
Recommended Reading:
Plesník, P., Dluhošová, R.: International tourism. Opava: Slezská univerzita v Opavě, 2016, 73 pp. ISBN 978-80-7510-199-0.
Nedelea, A., Korstanje, M., George B. P.: Strategic tools and methods for promoting hospitality and tourism services. Hershey, PA: Business Science Reference, 2016, 326 pp. ISBN 9781466697621.
SCHEJBAL, C. Optimalizace produktů cestovního ruchu. Přerov: Vysoká škola logistiky, 2011. 132 s. ISBN 978-80-87179-11-6.
INDROVÁ, J. Cestovní ruch (základy). V Praze: Vysoká škola ekonomická v Praze, 2007. 118 s. ISBN 978-80-245-1252-5
ORIEŠKA, J. Technika služeb cestovního ruchu. Praha: Idea Servis, 1999. 245 s. ISBN 80-85970-27-9
ORIEŠKA, J., MELICHÁREK, M. Metodika činnosti průvodce cestovního ruchu. 5. čes., upr. vyd. Praha: Idea servis, 1999. 153 s. ISBN 80-85970-30-9.
Planned learning activities and teaching methods
Lectures, Tutorials
Assesment methods and criteria
Task TitleTask TypeMaximum Number of Points
(Act. for Subtasks)
Minimum Number of Points for Task Passing
Credit and ExaminationCredit and Examination100 (100)51
        CreditCredit33 17
        ExaminationExamination67 18