| Course Unit Code | 541-0139/01 |
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| Number of ECTS Credits Allocated | 4 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | First Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | There are no prerequisites or co-requisites for this course unit |
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| Name of Lecturer(s) | Personal ID | Name |
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| NIE096 | Ing. Dominik Niemiec, Ph.D. |
| Summary |
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| Description of the main factors influencing the development of tourism. The impact of the recreational environment on humans and the risks associated with them. Market as a tourism area and related terms. Classification and description of individual forms of tourism. Current possibilities of tourism in the world. Capacity of the landscape and influence of the tourism on the landscape. Capacity of the landscape and influence of the tourism on the landscape. Characteristics and classification of services in tourism. Legislation in the field of tourism. Processing offer excursion and preparation tourism. Classification and description of transport services in tourism. Classification and description of accommodation and catering services in tourism. Options and types of insurance in the tourism area. |
| Learning Outcomes of the Course Unit |
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| The aim of the subject is to acquaint students with the basic concepts of tourism. Another objective of the subject is to get students' orientation in the field of tourism so that when they study in detail the topics in other subjects perceive mutual relations in this area. The course informs about internationally defined concepts and definitions in tourism, deals with market rules and factors operating in the tourism, conditions necessary for the development of the tourism as well as current travel and tourism options in the world and in the Czech Lands, depending on economic and political developments in the given destination. |
| Course Contents |
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1. Factors influencing the development of tourism (CR) (economic, social, psychological, cultural, demographic, ecological, political, administrative).
2. Recreational environment and its favorable and unfavorable effects on humans (forests, mountains, bodies of water).
3. Market in the field of CR (prices, market peculiarities, supply, demand and their characteristic features).
4. Need and consumption in the field of CR (division and characteristics of needs, expenditure on CR).
5. Forms of CR (cultural and educational, entertainment and attraction, sports, health and healing, gourmet, congress, incentive, urban, rural, religious, senior, youth, disabled and hunting tourism).
6. Territories suitable and unsuitable for CR (territories excluded from CR due to their protection, territories limiting CR, territories unsuitable for CR), regionalization of territories in CR according to their significance for CR.
7. Capacity of the landscape (physical, ecological, social-psychological), negative and positive influence CR on the landscape.
8. Characteristics of services in CR (structure of services, peculiarities, classification of CR services).
9. Legal relationships in the provision of CR services, classification of travel agencies (TC), types of CK services.
10. Preparation of the tour, price calculation (compilation of the program, route design, price calculation, processing of the offer, preparation of the guide).
11. Transport services in CR (Railway, road, air and ship services, Mass urban and vertical transport in CR).
12. Accommodation and catering services in CR and their categories.
13. Insurance in CR (types of insurance, reporting and settlement of insurance claims). |
| Recommended or Required Reading |
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| Required Reading: |
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| JAYAPALAN, N. Introduction To Tourism. Atlantic Publishers & Dist, 2001. 296 s. ISBN 81-7156-977-3 |
SCHEJBAL, C. Úvod do turismu. VŠB-TU Ostrava 2018. ISBN 978-80-248-4146-5 Dostupné z:
ZELENKA, J., PÁSKOVÁ, M. Výkladový slovník cestovního ruchu. Kompletně přeprac. a dopl. 2. vyd. Praha: Linde Praha, 2012. ISBN 978-80-7201-880-2
ŠTĚPÁNKOVÁ, H. Teorie turismu. VŠB-TU Ostrava 2010. Dostupné z: |
| Recommended Reading: |
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| RUX, J. Vybrané kapitoly z cestovního ruchu II. 1.vyd. Jihlava: VOŠ Jihlava, 2004. 75 s. |
KOTÍKOVÁ, H. Nové trendy v nabídce cestovního ruchu. Praha: Grada, 2013. 207 s. ISBN 978-80-247-4603-6
TITTELBACHOVÁ, Š. Turismus a veřejná správa: průniky, dysfunkce, problémy, šance: státní politika turismu České republiky: systémový přístup k řešení problémů. Praha: Grada, 2011. ISBN 978-80-247-3842-0
KOSTKOVÁ, M., NĚMČANSKÝ M., TORČÍKOVÁ, E. Management služeb cestovního ruchu. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2009. ISBN 978-80-7248-510-9 |
| Planned learning activities and teaching methods |
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| Lectures, Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit and Examination | Credit and Examination | 100 (100) | 51 |
| Credit | Credit | 33 | 17 |
| Examination | Examination | 67 | 18 |