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Startup Business

* Exchange students do not have to consider this information when selecting suitable courses for an exchange stay.

Course Unit Code152-0392/03
Number of ECTS Credits Allocated3 ECTS credits
Type of Course Unit *Compulsory
Level of Course Unit *First Cycle
Year of Study *Third Year
Semester when the Course Unit is deliveredSummer Semester
Mode of DeliveryFace-to-face
Language of InstructionCzech
Prerequisites and Co-Requisites Course succeeds to compulsory courses of previous semester
Name of Lecturer(s)Personal IDName
STV02Ing. Hana Štverková, Ph.D.,MBA,LL.M.
Summary
The aim of the course is to develop students' creative approach to entrepreneurship and entrepreneurship. Emphasis is placed on practically conceived topics aimed at developing ideas and transforming them into startup activities.
Learning Outcomes of the Course Unit
Students gain:
1. basic theoretical and practical knowledge about the character of the Start-up business and about its differences to the “common” business,
2. an overview of the practical aspects associated with transforming the ideas into the real product or service,
3. own experience with specific examples and model situations,
4. the confidence in own self-fulfillment of ideas,
5. the possible application in a business or employment with realizing the developing projects of the company.
Course Contents
1. Start-up business.
2. Business as a way of life.
3. Entrepreneur, Freelancer.
4. Talent and personal canvas.
5. Vision and self-presentation.
6. Personal potential.
7. Lean canvas.
8. Customer and his needs.
9. Product and solution.
10. Marketing and distribution.
11. Business Plan.
12. Financial plan.
13. Presentation - elevator pitch.
14. Current topic.
Recommended or Required Reading
Required Reading:
GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2.
SOUSA, Joana Coutinho de a Jorge GASPAR. Knowledge-driven innovation in start-ups and SMEs: emerging research and opportunities. Hershey: IGI Global, 2019. Advances in business strategy and competitive advantage (ABSCA) book series. ISBN 978-1-5225-7155-1.
STERNAD, Dietmar. Effective management: developing yourself, others and organizations. London: Red Globe Press, 2020. ISBN 978-1-352-00729-9.
GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2.
SOUSA, Joana Coutinho de a Jorge GASPAR. Knowledge-driven innovation in start-ups and SMEs: emerging research and opportunities. Hershey: IGI Global, 2019. Advances in business strategy and competitive advantage (ABSCA) book series. ISBN 978-1-5225-7155-1.
STERNAD, Dietmar. Effective management: developing yourself, others and organizations. London: Red Globe Press, 2020. ISBN 978-1-352-00729-9.
Recommended Reading:
BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0.
KAPLAN, Lucille. Startup: Resources You Need to Master Product Launches (An Accelerated Guide to Thinking Just Like a Successful Startup).New York: Jordan LEVY, 2022. 190 p. ISBN 978-1-774-85349-8.
BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0.
HISRICH, Robert D. International entrepreneurship: starting, developing, and managing a global venture. Third edition. Los Angeles: SAGE, 2016. ISBN 978-1-4833-4439-3.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.
Planned learning activities and teaching methods
Lectures, Tutorials, Project work
Assesment methods and criteria
Task TitleTask TypeMaximum Number of Points
(Act. for Subtasks)
Minimum Number of Points for Task Passing
Graded creditGraded credit100 51