| Course Unit Code | 545-0071/01 |
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| Number of ECTS Credits Allocated | 4 ECTS credits |
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| Type of Course Unit * | Choice-compulsory type B |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Third Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| SOU70 | RNDr. Radmila Sousedíková, Ph.D. |
| HOL0164 | Ing. Věroslav Holuša, Ph.D. |
| Summary |
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| Learning Outcomes of the Course Unit |
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Student demonstrates knowledge and understanding of:
- basic theoretical and legislative knowledge of business,
- basic concepts, forms, functions and meanings of business and strategic planning,
- the structure and particulars of the business plan as the primary strategic plan of the enterprise,
- basic management methods and tools of strategic and project management,
- basic orientation in raw material markets.
Student can:
- interpret the nature, roles and functions of entrepreneurship,
- to evaluate the well-known state of practice, to appreciate the main factors of change in the current state and knowledge in the field of entrepreneurship
- grasp and understand the essence of the owner, economic decision-making, management and management of business processes,
- Apply basic management tools
- realize, solve and elaborate business plan in chosen area of business with relation to raw material resources.
Student is able to:
- create a vision, mission and business goals,
- analyze, characterize and orientate in the business environment of the Czech Republic,
- create, compile into real form and defend a concrete business plan for a fictitious company (semestral work). |
| Course Contents |
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1. The importance of business for the development of economy and society, success in business.
2. Historical importance of business activity, specifics of business in raw materials industry.
3. Business opportunities and starting a business in the raw materials industry.
4. Legal aspects of starting a business, legal prerequisites for starting a business in the raw materials industry.
5. Business process as a cycle of capital, sources of business financing.
6. Management of business activities.
7. Regional aspects of business, sources of information for entrepreneurs.
8. Basic structure of business plan. The meaning of the implementation summary.
9. Company and project description. Market research and analysis tools.
10. Problems of technology selection, production plan. Development, innovation.
11. Personal and spatial security. Goals and marketing strategies.
12. Use of financial analysis and calculation of return on investment in business plan.
13. Compilation of project implementation schedule. Study of technical and economic feasibility of the project.
14. Identification of success factors, risk minimization measures, business plan annexes. |
| Recommended or Required Reading |
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| Required Reading: |
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OSTERWALDER, Alexander a Yves PIGNEUR. Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, NJ: John Wiley, c2010. ISBN 978-0-470-87641-1.
FANDEL, Günter, ed. Modern concepts of the theory of the firm: managing enterprises of the new economy. Berlin: Springer. ISBN 3-540-40509-7.
MARIOTTI, Steve a Caroline GLACKIN. Entrepreneurship & small business management. Upper Saddle River: Pearson Prentice Hall. ISBN 978-0-13-503031-8.
STOKES, David a Nicholas WILSON. Small business management and entrepreneurship. 6th ed. Andover: South-Western Cengage Learning. ISBN 978-1-4080-1799-9. |
ČERVENÝ, Radim. Business plán: krok za krokem. V Praze: C.H. Beck, 2014. C.H. Beck pro praxi. ISBN 978-80-7400-511-4.
FOTR, Jiří, Emil VACÍK, Miroslav ŠPAČEK a Ivan SOUČEK. Úspěšná realizace strategie a strategického plánu. Praha: Grada Publishing, 2017. Expert (Grada). ISBN 978-80-271-0434-5.
OSTERWALDER, Alexander a Yves PIGNEUR. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. 2. vydání. Přeložil Radek BLAHETA. V Brně: BizBooks, 2015. ISBN 978-80-265-0425-2.
SRPOVÁ, Jitka. Podnikatelský plán a strategie. Praha: Grada, 2011. Expert (Grada). ISBN 978-80-247-4103-1.
SVOBODOVÁ, Ivana a Michal ANDERA. Od nápadu k podnikatelskému plánu: jak hledat a rozvíjet podnikatelské příležitosti. Praha: Grada, 2017. ISBN 978-80-271-0407-9.
OSTERWALDER, Alexander a Yves PIGNEUR. Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, NJ: John Wiley, c2010. ISBN 978-0-470-87641-1. |
| Recommended Reading: |
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DAS, Satyajit. Risk management. 3rd rev. ed. Singapore: Wiley. The swaps & financial derivatives library. ISBN 0-470-82165-5.
Fundamentals of project management. 4th ed. New York: AMACOM. WorkSmart. ISBN 978-0-8144-1748-5.
TAMVAKIS, Michael N. Commodity trade and finance. Second edition. New York: Informa Law from Routledge. Grammenos library. ISBN 978-0-415-73245-1.
ROTHAERMEL, Frank T. Strategic management. Third edition. New York: McGraw-Hill Education. McGraw-Hill education international edition. ISBN 978-1-259-25549-6. |
PAWLICZEK, Adam, Lucja MATUSIKOVÁ a Karel STELMACH. Zakládání podniku a investování: podnikatelský záměr : pro distanční formu studia. 2., přeprac. a dopl. vyd. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2013. ISBN 978-80-7248-838-4.
VEBER, Jaromír a Jitka SRPOVÁ. Podnikání malé a střední firmy. 3., aktualiz. a dopl. vyd. Praha: Grada, 2012. Expert (Grada). ISBN 978-80-247-4520-6. |
| Planned learning activities and teaching methods |
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| Lectures, Individual consultations, Tutorials, Project work |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Graded credit | Graded credit | 100 (100) | 51 |
| Semestrální projekt | Semestral project | 50 | 26 |
| Písemka | Written test | 50 | 25 |