| Course Unit Code | 545-0203/08 |
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| Number of ECTS Credits Allocated | 4 ECTS credits |
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| Type of Course Unit * | Optional |
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| Level of Course Unit * | First Cycle |
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| Year of Study * | Second Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| DVO30 | prof. Ing. Jaroslav Dvořáček, CSc. |
| CER25 | Ing. Igor Černý, Ph.D. |
| Summary |
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| Students will be familiar with market mechanism basic concepts - market rules, market price, market competition, problems of economics process - productions and factors of production, dividing and redistributing, exchange, consumption. There is also described questions of macroeconomics aggregates - GDP, GNP, developing of business cycle, growth performance, prices and inflation, etc. Conclusion of this subject is about national economic politics and their instruments. |
| Learning Outcomes of the Course Unit |
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Student shows knowledge:
of the essential elements of the functioning of the market mechanism,
of fundamental economic objectives of the State,
of basic aggregate indicators measuring the performance of the economy.
Student can:
analyze the ways of the behavior of individual economic operators in a market economy,
link knowledge of the general economic theory with the terms of the real economy,
Student is able to:
explain the causes of market failures and argue the practical economic policy,
describe and explain the cycle of economic life in the market economy. |
| Course Contents |
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Outline of lectures:
1. Model of market with flats: different way of allocations.
2. Consumer behaviour: budget constraint, consumer preferences, indifferent curve, utility, consumer choice.
3. Demand of consumer: normal and inferior goods, change of income, income-consumption curve, Engel curve; change of price, price-consumption curve, demand curve.
4. Price elasticity of demand.
5. Producer behaviour: budget constraint of producer factors of production, returns to scale, costs curves.
6. Supply of company: perfect competition and supply in perfect competition.
7. Monopoly, profit maximization, natural monopoly, source of monopoly, monopoly behaviour, price discrimination, monopolistic competition.
8. Marketing and his historical evolution, fundamental terms, system of marketing.
9. Marketing informations: marketing information system, marketing research.
10.Product life cycle, Product mix, Market segmentation, Product, Levels of product, Classification of products. Consumer`s market, Buyer behavior, Consumer-goods classification, Industrial market, Decision on industrial market, Industrial demand, Industrial-goods classification. Service.
11.Distribution, Distribution channels, Distribution of consumer-goods and industrial goods, Distribution on retail trade and in wholesale.
12.Prices, pricing decision.
13.Marketing communications mix and its major tools – advertising, sales promotion, publicity, personal selling.
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| Recommended or Required Reading |
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| Required Reading: |
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[1]SAMUELSON, P.A.; NORDHAUS, W. D. Ekonomie. 1.vyd. Praha : NS Svoboda, 2010. 775 s. ISBN 978-80-205-0590-3.
[2]HOŘEJŠÍ, B. Mikroekonomie. 5. aktualiz. vyd. Praha : Management Press, 2010. 574 s. ISBN 978-80-7261-218-5.
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[1]SAMUELSON, P.A.; NORDHAUS, W. D. Ekonomie. 1.vyd. Praha : NS Svoboda, 2010. 775 s. ISBN 978-80-205-0590-3.
[2]HOŘEJŠÍ, B. Mikroekonomie. 5. aktualiz. vyd. Praha : Management Press, 2010. 574 s. ISBN 978-80-7261-218-5.
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| Recommended Reading: |
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| [1]MANSOOR, M. Makroekonomie v praxi. 1. vyd. Praha : Wolters Kluwer ČR, 2010. 195 s. ISBN 978-80-7357-560-1. |
| [1]MANSOOR, M. Makroekonomie v praxi. 1. vyd. Praha : Wolters Kluwer ČR, 2010. 195 s. ISBN 978-80-7357-560-1. |
| Planned learning activities and teaching methods |
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| Lectures, Individual consultations, Tutorials, Other activities |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit and Examination | Credit and Examination | 100 (100) | 51 |
| Credit | Credit | 30 (30) | 17 |
| Seminary work, semestral project. | Semestral project | 30 | 17 |
| Examination | Examination | 70 (70) | 34 |
| Oral examination | Oral examination | 70 | 34 |