Course Unit Code | 546-0139/01 |
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Number of ECTS Credits Allocated | 3 ECTS credits |
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Type of Course Unit * | Choice-compulsory type B |
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Level of Course Unit * | First Cycle |
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Year of Study * | Second Year |
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Semester when the Course Unit is delivered | Summer Semester |
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Mode of Delivery | Face-to-face |
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Language of Instruction | Czech |
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Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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Name of Lecturer(s) | Personal ID | Name |
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| MAT49 | Ing. Simona Matušková, Ph.D. |
Summary |
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The content of the course is to acquaint students with basic concepts of communication, such as verbal and nonverbal communication, listening.
Subsequently, the teaching is devoted to forms of corporate communication, P.R, use of social networks, etc. Part of the teaching are practical demonstrations and training solutions to specific communication situations.
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Learning Outcomes of the Course Unit |
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The course target is explanation of basic communication terms and orientation in thems such as verbal and nonverbal communication skills. |
Course Contents |
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1. Forms of communication
2. Effective communication
3. Verbal communication
4. Non-verbal communication and avoiding signs of nervousness
5. Speech and presentation preparation
6. Practising presenting and feedback
7. Communication in companies
8. Email communication
9. Company communication and presentation on social media
10. Company Public Relations
11. Meetings, management and participation in meetings
12. CV and cover letter
13. Job interview
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Recommended or Required Reading |
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Required Reading: |
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LOWE, S., PILE, L.: DBC: Presenting (Delta Business Communication Skills). Delta Publishing, 2006, 250 s. ISBN 978-1-900783-95-8 |
FORET, M.: Marketingová komunikace. 1. vyd. Computer press, 2009. 443 s. ISBN 80-251-1041-9
LEWIS, D.: Tajná řeč těla. Bondy - Antonín Boraň, 2010, 255 s. ISBN 978-80-904471-7-2
HORÁKOVÁ, I., STEJSKALOVÁ, D., ŠKAPOVÁ, H.: Strategie firemní komunikace. 2. rozš. vyd. Praha: Management Press, 2015, 256 s. ISBN 978-80-7261-178-2
LOWE, S., PILE, L.: DBC: Presenting (Delta Business Communication Skills). Delta Publishing, 2006, 250 s. ISBN 978-1-900783-95-8 |
Recommended Reading: |
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WARDRIP-FRUIN, N., MONTFORT, N.: The New Media Reader. MIT Press, 2003, 840 s. ISBN 0262232278 |
DE VITO, J. A.: Základy mezilidské komunikace. Praha: GRADA, 2008, 512 s. ISBN 978-80-247-2018-0
FTOREK, J.: Public relations jako ovlivňování mínění. Praha: GRADA, 2012, 212 s. ISBN 978-80-247-3926-7
PLAMÍNEK, J.: Komunikace a prezentace. Umění mluvit, slyšet a rozumět. Praha: GRADA 2008, 175 s. ISBN 978-80-247-2706-6
SCHNEIDEROVÁ, A., SCHNEIDER, M.: Komunikační dovednosti. Ostrava: OU 2008, 63 s. ISBN 80-7042-688-8 |
Planned learning activities and teaching methods |
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Lectures, Tutorials, Other activities |
Assesment methods and criteria |
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Task Title | Task Type | Maximum Number of Points (Act. for Subtasks) | Minimum Number of Points for Task Passing |
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Graded credit | Graded credit | 100 | 51 |