| Course Unit Code | 541-3506/01 |
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| Number of ECTS Credits Allocated | 5 ECTS credits |
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| Type of Course Unit * | Compulsory |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | First Year |
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| Semester when the Course Unit is delivered | Winter Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | There are no prerequisites or co-requisites for this course unit |
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| Name of Lecturer(s) | Personal ID | Name |
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| NIE096 | Ing. Dominik Niemiec, Ph.D. |
| Summary |
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| Students will be acquainted with the characteristics and principles of international tourism. This is especially its importance from the point of view of the world economy, world tourist markets and its current problems. The second part will focus on new trends in world tourism, specifically in gastronomic, health, adventure and dark tourism and event tourism. Furthermore, in volunteer, wedding, film, space tourism as well as in tourism for the elderly and disabled and tourism focused on the LOHAS segment, sexual minorities - LGBT tourism and Kosher tourism and halal tourism (Halal tourism). |
| Learning Outcomes of the Course Unit |
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| The aim of the course is to teach students to work with information related to international tourism in terms of its position, importance, problems and world markets, so that they are able to use the principles thus obtained in tourism practice. Another important aim of the subject is to teach students to work with new trends that are emerging in tourism. They should be able to use them in optimizing the activities of travel agencies and tourist organizations. |
| Course Contents |
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1. Tourism as a world phenomenon, position and importance of tourism in the world economy
2. The main world markets of international tourism, the importance of international organizations for international tourism
3. Expected trends and current problems of international tourism
4. New trends in gastronomic tourism
5. New trends in medical tourism
6. New trends in adventure and dark tourism
7. New trends in event tourism and volunteer tourism
8. New trends in wedding tourism
9. New trends in film tourism
10. New trends in space tourism
11. New trends in tourism of seniors and people with disabilities
12. New trends in tourism focused on the LOHAS segment and sexual minorities - LGBT tourism
13. New trends in Kosher and Halal tourism |
| Recommended or Required Reading |
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| Required Reading: |
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BHATIA, A. K.: International Tourism Management. 3. vyd. Sterling Publishers 2006, 539 s. ISBN 978-81-2072-412-9
CATHY, H. C.: Tourism Management. Elsevier 2020. ISSN 0261-5177
CHUCK, Y. G., SOLÁ, E. F.: International Tourism: A Global Perspective. 1. vyd. Madrid: World Tourism Organization 1997, 406 s. ISBN 928-44-0231-X
LANFANT, M-F., ALLCOCK, J. B., BRUNER, E. M.: International Tourism: Identity And Change. London: Thousand Oaks, Sage Publications UK 1995. ISBN 978-08-0397-512-5
REISINGER, Y.: International Tourism: Cultures and Behavior. Oxford, England: Taylor & Francis 2009, 459 s. ISBN 978-07-5067-897-1 |
HAMARNEHOVÁ, I.: Geografie turismu: mimoevropská teritoria. Praha: Grada 2012, 224 s. ISBN 978-80-247-4430-8
KOTÍKOVÁ, H.: Nové trendy v nabídce cestovního ruchu. Grada 2013, 208 s. ISBN 978-80-247-4603-6
PALATKOVÁ, M.: Mezinárodní turismus: 2., aktualizované a rozšířené vydání. Grada 2013, 256 s. ISBN 978-80-247-4862-7
FAYOS-SOLÀ, E., COOPER, C.: The Future of Tourism: Innovation and Sustainability. Springer 2018, 337 s. ISBN 978-3-319-89941-1 |
| Recommended Reading: |
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GODFREY, H., KENNETH M.K.: Promoting International Tourism to the Year 2000 and Beyond. Atlantic 1999, 224 s. ISBN 978-81-7156-835-2
STRUTT, P.: English for International Tourism: Intermediate Student's Book. Longman 2003, 144 s. ISBN 978-05-8247-983-8
KUMAR, S., DHIMAN, M. C., DAHIYA, A.: International tourism and hospitality in the digital age. Hershey, PA: Business Science Reference, 2015. ISBN 978-14-6668-268-9 |
CONRADY, R., BUCK, M.: Trends and Issues in Global Tourism 2011. Springer Science & Business Media 2011, 342 s. ISBN 978-3-642-17767-5
DHAR, P. N.: International Tourism: Emerging Challenges and Future Prospects. 2. vyd. Kanishka 2000, 326 s. ISBN 978-81-7391-363-1
KOSTKOVÁ, M., NĚMČANSKÝ M., TORČÍKOVÁ, E.: Management služeb cestovního ruchu. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné 2009. ISBN 978-80-7248-510-9
TITTELBACHOVÁ, Š.: Turismus a veřejná správa: průniky, dysfunkce, problémy, šance: státní politika turismu České republiky: systémový přístup k řešení problémů. Praha: Grada 2011. ISBN 978-80-247-3842-0 |
| Planned learning activities and teaching methods |
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| Lectures, Tutorials |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit and Examination | Credit and Examination | 100 (100) | 51 |
| Credit | Credit | 33 | 17 |
| Examination | Examination | 67 | 18 |