| Course Unit Code | 541-3516/01 |
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| Number of ECTS Credits Allocated | 4 ECTS credits |
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| Type of Course Unit * | Choice-compulsory type B |
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| Level of Course Unit * | Second Cycle |
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| Year of Study * | Second Year |
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| Semester when the Course Unit is delivered | Summer Semester |
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| Mode of Delivery | Face-to-face |
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| Language of Instruction | Czech |
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| Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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| Name of Lecturer(s) | Personal ID | Name |
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| KLE028 | doc. Ing. Martin Klempa, Ph.D. |
| Summary |
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| Project management is relatively similar to other areas of support in the field of tourism, but there are some specifics. Tourism projects primarily serve to increase incoming or domestic tourism in the Czech Republic. These can be both investment projects that focus on the construction or restoration of various objects, cultural monuments and localities, as well as the opportunity to meet projects aimed at promoting inanimate nature (e.g. geo parks) or industrial monuments. The specifics of a number of projects are the involvement of other entities in the implementation, thus creating the necessary platform for project activities and invested investments to benefit all involved. Individual tourist units, destination management and tourist centers, tourist information centers and other local entities are involved and directly involved in the project activities. One of the biggest pitfalls of project management in operational programs supporting tourism is the selection of suitable monitoring indicators. The actual control and monitoring of the course of the project implementation then depends on the participants and implementers, who should be experts in the given field of activities. That is why the project teams can meet both professionals from the travel industry (tourist office workers, travel agency owners), economic and financial analysts, marketing managers, IT specialists, civil engineers, restorers, historians, geologists, etc. |
| Learning Outcomes of the Course Unit |
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| The subject includes theoretical and practical training in programming and project mechanisms in tourism. During the lectures students will be acquainted with strategic documents and tools of tourism development at the level of the Czech Republic, the European Union and individual regions. Students will also acquire practical aspects of preparation and management of development projects in tourism with a focus on inanimate nature and technical monuments. |
| Course Contents |
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1. Designing – characteristics
2. Project cycle and its phases
3. Project management
4. Strategic planning and data in tourism
5. Analytical tools
6. Economic assessment of the project
7. Projects from the Structural Funds and their management
8. Grant audit, state aid
9. Feasibility study, CBA, territorial documentation
10. Project application
11. Project monitoring and evaluation
12. Presentation of project results
13. Projects to support tourism - benefits |
| Recommended or Required Reading |
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| Required Reading: |
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HASSANIEN, A., DALE, C.: Facilities Management and Development for Tourism, Hospitality and Events. CAB International, 2013, 384 s. ISBN 978-1-78064-034-1
Information Resources Managemnet Association. Project Management: Concepts, Methodologies, Tools, and Applications. Information Resources Managemnet Association, 2016. ISBN 978-1522-50197-8
KATSONI, V., UPADHYA, U., STRATIGEA, A.: Tourism, Culture and Heritage in a Smart Economy: Third International Conference IACuDIT. Athens, 2016, 496 s. ISSN 2198-7246
WILLIAMS, G.: Handbook for Distance Learning in Tourism. The Haworth Hospitality Press, 2005, 266 s. ISBN 978-0-7890-1860-1 |
DOLEŽAL, J., LACKO, B., MÁCHAL, P.: Projektový management podle IPMA. Praha: Grada Publishing, 2009, 512 s. ISBN 978-80-247-2848-3
FOTR, J., SOUČEK, I.: Podnikatelský záměr a investiční rozhodování. 1. vyd. Praha: Grada Publishing, 2005, 356 s. ISBN 80-247-0939-2
SVOZILOVÁ, A.: Projektový management: Systémový přístup k řízení projektů. 1. vyd. Praha: Grada Publishing, 2007, 360 s. ISBN 80-247-1501-5
HASSANIEN, A., DALE, C.: Facilities Management and Development for Tourism, Hospitality and Events. CAB International, 2013, 384 s. ISBN 978-1-78064-034-1 |
| Recommended Reading: |
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BRAMWELL, B., LANE, B.: Tourism Collaboration and Partnerships: Politics, Practice and Sustainability. British Library Cataloguining in Publication Data, 2000, 352 s. ISBN 1-873150-79-2
MASON, P. Tourism Impacts, Planning and Management. 3 New edition, Taylor & Francis Ltd, 2015, 254 s. ISBN 9781138016293
MURPHY, P. E., MURPHY, A. E. Strategic Management for Tourism Communities: Bridging the Gaps. Channel View Publications Ltd, 2004, 456 s. ISBN 9781873150832
OKUMUS, F., ALTINAY, L., CHATHOTH, P. K.: Strategic Management for Hospitality and Tourism [online]. Taylor & Francis Ltd, 2007, 348 s. ISBN 978-0-7506-6522-3 Dostupné z: https://epdf.pub/strategic-management-for-hospitality-and-tourism.html |
HOUŠKA, P., PETRŮ, Z.: Cestovní ruch v působnosti orgánů EU. 1. vyd., Oeconomica, Praha, 2010, 275 s. ISBN 978-80-245-1645-5
NEJDL, K.: Management destinace cestovního ruchu. 1. vyd., Wolters Kluwer ČR, Praha, 2011, 204 s. ISBN 978-80-7357-673-8
OKUMUS, F., ALTINAY, L., CHATHOTH, P. K.: Strategic Management for Hospitality and Tourism [online]. Taylor & Francis Ltd, 2007, 348 s. ISBN 978-0-7506-6522-3 Dostupné z: https://epdf.pub/strategic-management-for-hospitality-and-tourism.html
VANÍČEK, J.: Projektový management v cestovním ruchu. Studijní opora. VŠP Jihlava, 2010. |
| Planned learning activities and teaching methods |
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| Lectures, Seminars, Individual consultations, Tutorials, Project work |
| Assesment methods and criteria |
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| Task Title | Task Type | Maximum Number of Points
(Act. for Subtasks) | Minimum Number of Points for Task Passing |
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| Credit and Examination | Credit and Examination | 100 (100) | 51 |
| Credit | Credit | 33 | 17 |
| Examination | Examination | 67 | 18 |