Skip to main content
Skip header

Company Communication

* Exchange students do not have to consider this information when selecting suitable courses for an exchange stay.

Course Unit Code546-0139/03
Number of ECTS Credits Allocated5 ECTS credits
Type of Course Unit *Compulsory
Level of Course Unit *Second Cycle
Year of Study *First Year
Semester when the Course Unit is deliveredSummer Semester
Mode of DeliveryFace-to-face
Language of InstructionCzech
Prerequisites and Co-Requisites Course succeeds to compulsory courses of previous semester
Name of Lecturer(s)Personal IDName
MAT49Ing. Simona Matušková, Ph.D.
Summary
The content of the course is to acquaint students with basic concepts of communication, such as verbal and nonverbal communication, listening.
Subsequently, the teaching is devoted to forms of corporate communication, P.R, use of social networks, etc. Part of the teaching are practical demonstrations and training solutions to specific communication situations.

Learning Outcomes of the Course Unit
The course target is explanation of basic communication terms and orientation in thems such as verbal and nonverbal communication skills.
Course Contents
1. Forms of communication
2. Effective communication
3. Verbal communication
4. Non-verbal communication and avoiding signs of nervousness
5. Speech and presentation preparation
6. Practising presenting and feedback
7. Communication in companies
8. Email communication
9. Company communication and presentation on social media
10. Company Public Relations
11. Meetings, management and participation in meetings
12. CV and cover letter
13. Job interview
Recommended or Required Reading
Required Reading:
LOWE, S., PILE, L.: DBC: Presenting (Delta Business Communication Skills). Delta Publishing, 2006, 250 s. ISBN 978-1-900783-95-8
FORET, M.: Marketingová komunikace. 1. vyd. Computer press, 2009. 443 s. ISBN 80-251-1041-9
LEWIS, D.: Tajná řeč těla. Bondy - Antonín Boraň, 2010, 255 s. ISBN 978-80-904471-7-2
HORÁKOVÁ, I., STEJSKALOVÁ, D., ŠKAPOVÁ, H.: Strategie firemní komunikace. 2. rozš. vyd. Praha: Management Press, 2015, 256 s. ISBN 978-80-7261-178-2
LOWE, S., PILE, L.: DBC: Presenting (Delta Business Communication Skills). Delta Publishing, 2006, 250 s. ISBN 978-1-900783-95-8
Recommended Reading:
WARDRIP-FRUIN, N., MONTFORT, N.: The New Media Reader. MIT Press, 2003, 840 s. ISBN 0262232278
DE VITO, J. A.: Základy mezilidské komunikace. Praha: GRADA, 2008, 512 s. ISBN 978-80-247-2018-0
FTOREK, J.: Public relations jako ovlivňování mínění. Praha: GRADA, 2012, 212 s. ISBN 978-80-247-3926-7
PLAMÍNEK, J.: Komunikace a prezentace. Umění mluvit, slyšet a rozumět. Praha: GRADA 2008, 175 s. ISBN 978-80-247-2706-6
SCHNEIDEROVÁ, A., SCHNEIDER, M.: Komunikační dovednosti. Ostrava: OU 2008, 63 s. ISBN 80-7042-688-8
Planned learning activities and teaching methods
Lectures, Tutorials, Other activities
Assesment methods and criteria
Task TitleTask TypeMaximum Number of Points
(Act. for Subtasks)
Minimum Number of Points for Task Passing
Credit and ExaminationCredit and Examination100 (100)51
        CreditCredit30 17
        ExaminationExamination70 34