Course Unit Code | 546-0145/01 |
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Number of ECTS Credits Allocated | 4 ECTS credits |
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Type of Course Unit * | Choice-compulsory type B |
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Level of Course Unit * | Second Cycle |
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Year of Study * | Second Year |
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Semester when the Course Unit is delivered | Winter Semester |
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Mode of Delivery | Face-to-face |
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Language of Instruction | Czech |
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Prerequisites and Co-Requisites | Course succeeds to compulsory courses of previous semester |
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Name of Lecturer(s) | Personal ID | Name |
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| MAT49 | Ing. Simona Matušková, Ph.D. |
Summary |
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The course acquaints students with the basics of destination management. During lectures, attention is paid mainly to business in tourism, product creation, management and financing of tourism. At the seminars, students will capitalize on the acquired knowledge in creating a semestral project and in solving case studies from tourism. |
Learning Outcomes of the Course Unit |
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Characterize the specifics of destination management. Orientate in problems of business in tourism, its principles and in strategic management of tourism destination. Explain the specifics of the tourism market. Acquire knowledge of the theoretical basis for the creation of the destination product. Evaluate the issue of shared economy in tourism. |
Course Contents |
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1. Characteristics and classification of tourism destinations
2. Destination typology according to area size and activity
3. Definition and importance of destination management
4. Destination management subjects
5. Organization of destination management
6. Destination management models
7. Partnership and cooperation in tourism
8. Tourism, supply and demand analysis
9. Destination quality evaluation
10. Management and financing of tourism in the Czech Republic
11. Sustainable tourism
12. Trends in tourism
13. Shared economy in tourism
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Recommended or Required Reading |
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Required Reading: |
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MIDDLETON, V. T. C., FYALL, A., MORGAN, M., RANCHOD, A.: Marketing in travel and tourism. 4th ed. Oxford: Elsevier Butterworth-Heinemann, 2009, 528 s. ISBN 978-0-7506-8693-8 |
FORET, M.: Management organizace a management destinace. Ostrava: Key Publishing, 2016, 79 s. ISBN 978-80-7418-263-1
NEJDL, K.: Management destinace cestovního ruchu. Praha: Wolters Kluwer, 2010, 204 s. ISBN 978-80-7357-673-8
PALATKOVÁ, M.: Marketingový management destinací: strategický a taktický marketing destinace turismu, systém marketingového řízení destinace a jeho financování, řízení kvality v destinaci a informační systém destinace. Praha: Grada Publishing, 2011, 208 s. ISBN 978-80-247-3749-2
KOTLER, P. T., BOWEN, J. T., MAKENS, J. C., BALOGLU, S.: Marketing for hospitality and tourism. Seventh edition. Harlow: Pearson Education Limited, 2016, 688 s. ISBN 978-0-13-415192-2 |
Recommended Reading: |
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HORODNÍKOVÁ, J. Tourism in creative economy: monograph. 1. vyd. Ostrava: Vysoká škola báňská - Technická univerzita Ostrava, 2013, 85 s. Monograph (VŠB - Technická univerzita Ostrava). ISBN 978-80-248-3207-4 |
KOTLER, P., PFÖRTSCH, W, A.: B2B brand management. Berlin: Springer, 2006, 373 s. ISBN 978-3540253600
LEDNICKÝ, V., PYKA, J.: Management turistické destinace. Karviná: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2011, 103 s. ISBN 978-80-7248-637-3
POSTLER, M.: Média v reklamě: Televize, rozhlas, tisk. 1. vyd. Praha: Vysoká škola ekonomická v Praze, Nakladatelství Oeconomica, 2003, 104 s. ISBN 80-245-0629-7
SCHNEIDEROVÁ, A., SCHNEIDER, M.: Komunikační dovednosti. Ostrava: OU 2008, 63 s. ISBN 80-7042-688-8 |
Planned learning activities and teaching methods |
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Lectures, Tutorials, Other activities |
Assesment methods and criteria |
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Task Title | Task Type | Maximum Number of Points (Act. for Subtasks) | Minimum Number of Points for Task Passing |
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Credit and Examination | Credit and Examination | 100 (100) | 51 |
Credit | Credit | 30 | 17 |
Examination | Examination | 70 | 34 |