Course Unit Code | 546-0146/01 |
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Number of ECTS Credits Allocated | 5 ECTS credits |
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Type of Course Unit * | Compulsory |
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Level of Course Unit * | Second Cycle |
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Year of Study * | First Year |
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Semester when the Course Unit is delivered | Winter Semester |
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Mode of Delivery | Face-to-face |
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Language of Instruction | Czech |
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Prerequisites and Co-Requisites | There are no prerequisites or co-requisites for this course unit |
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Name of Lecturer(s) | Personal ID | Name |
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| MAT49 | Ing. Simona Matušková, Ph.D. |
Summary |
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In its first part, the course introduces students to the functioning of companies and organizations and explains the basic concepts (company assets, labor force, costs, revenues, economic result and business efficiency criteria).
The second part of the course focuses on the economy and management of both business entities (travel agencies, transport companies, accommodation and catering facilities) and state organizations in tourism, namely supply, demand and competition in the tourism market and economic aspects of doing business in tourism. It also deals with the airbnb and current trends in tourism. |
Learning Outcomes of the Course Unit |
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Characterize business and enterprise in tourism. Understand the economic aspects of business in tourism, explain the issue of supply, demand and competition in the tourism market. To acquire knowledge of theoretical basis for management of business entities in tourism. Evaluate the impact of airbnb on tourism. |
Course Contents |
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1. Characteristics of a business entity in the economic system
2. Purpose, areas and characteristics of business
3. Legislation and legal forms of business
4. Business process as a cycle of capital, business goals
5. Property and capital structure of the company
6. Personnel management and human resources
7. Costs, revenues and profit
8. Economic aspects in tourism
9. Specifics of business in tourism
10. Product in tourism
11. Supply, demand and competition in tourism
12. Characteristics of tourism subjects
13. Airbnb and current trends in tourism |
Recommended or Required Reading |
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Required Reading: |
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KOTLER, P., ARMSTRONG, G.: Principles of marketing. 15th ed., global ed. Harlow: Pearson, 2013, 720 s. ISBN 978-0-273-78699-3 |
PALATKOVÁ, M., ZICHOVÁ, J.: Ekonomika turismu: turismus České republiky. 2. aktualiz. a rozš. vyd. Praha: Grada Publishing, 2014, 264 s. ISBN 978-80-247-3643-3
SAMUELSON, P. A., NORDHAUS, W. D.: Ekonomie: 19. vydání. Přeložil Martin GREGOR. Praha: NS Svoboda, 2013, 770 s. ISBN 978-80-2050-629-0
SYNEK, M., KISLINGEROVÁ, E.: Podniková ekonomika. 6. přeprac. a dopl. vyd. V Praze: C.H. Beck, 2015, 526 s. ISBN 978-80-7400-274-8
KOTLER, P., ARMSTRONG, G.: Principles of marketing. 15th ed., global ed. Harlow: Pearson, 2013, 720 s. ISBN 978-0-273-78699-3 |
Recommended Reading: |
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KOTLER, P., KELLER, K. L.: Marketing management. 14th ed., global ed. Harlow: Pearson, 2012, 200 s. ISBN 978-0-273-75336-0 |
HESKOVÁ, M.: Cestovní ruch pro vyšší odborné školy a vysoké školy. Praha: Fortuna, 2010, 216 s. ISBN 978-80-7373-107-6
KOTLER, P., KELLER, K. L.: Marketing management. 14th ed., global ed. Harlow: Pearson, 2012, 200 s. ISBN 978-0-273-75336-0
KOTLER, P., KOTLER, M.: 8 strategií růstu: jak ovládnout trh. Přeložil Kateřina RŮŽIČKOVÁ. Brno: BizBooks, 2013, 205 s. ISBN 978-80-265-0076-6
VEBER, J., SRPOVÁ, J.: Podnikání malé a střední firmy: pro všechny podnikatele a manažery, od podnikatelského záměru k zahájení podnikání, jak úspěšně řídit malou i větší firmu, programy podpory podnikání. Praha: Grada Publishing, 2005, 304 s. ISBN 80-247-1069-2 |
Planned learning activities and teaching methods |
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Lectures, Tutorials, Other activities |
Assesment methods and criteria |
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Task Title | Task Type | Maximum Number of Points (Act. for Subtasks) | Minimum Number of Points for Task Passing |
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Credit and Examination | Credit and Examination | 100 (100) | 51 |
Credit | Credit | 30 | 17 |
Examination | Examination | 70 | 34 |