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Studijní program Marketing a obchod

Informace pro uchazeče

The Master’s program Marketing and Business follows the bachelor's degree of the field and deepens its expertise in areas that are needed for marketing influencing the market and successful implementation of business activities. Philosophy of program is primarily built on the knowledge of marketing management and marketing applications (international marketing, product management, business marketing, digital marketing) and business skills (purchasing management, business strategies, foreign trade operations). Graduates of program can work as managers in the marketing and business department of manufacturing and trading companies. You can also find them in advertising, research and media agencies or may act as spokespersons in companies and institutions.


Fakulta Ekonomická fakulta
Typ studia navazující magisterské
Jazyk výuky angličtina
Kód programu N0414A050002
Název programu Marketing a obchod
Standardní délka studia 2 roky
Garantující katedra Katedra marketingu a obchodu
Garant doc. Ing. Vojtěch Spáčil, CSc.
Klíčová slova digital marketing, product management, business strategies, international marketing, marketing and business