Ukončeno v akademickém roce 2008/2009

Podniková ekonomika A

Typ studia	bakalářské
Jazyk výuky	angličtina
Kód	152-0500/01
Zkratka	BE A
Název předmětu česky	Podniková ekonomika A
Název předmětu anglicky	Business Economics A
Kreditů	4
Garantující katedra	Katedra podnikové ekonomiky a práva
Garant předmětu	Dr.Ing. Zuzana Čvančarová

Osnova předmětu

Subjekt syllabus:
1. Business Economics as a branch of science, explanation of fundamental
concepts
2. Classification of enterprises and typology of organizations
3. Business development in a space and time
4. Business environment
5. Setting-up of a business
6. Commercial activity and trading company
7. Businessman association, supranational grouping
8. Characteristic of the small and medium-sized enterprises
9. Capital and property structure of company
10.Business costs, tools for cost management
11.Company marketing
12.Personal activity

Tutorials:
1. Introduction to Fundamentals economic terms
2. Trading company
3. Characteristic of particular balance sheet items
4. Methods of determination of cost functions
5. Break-Even analysis
6. Optimal capital structure
7. Determination of the maximum profit point
8. Principles of the business ministrategy
9. Project preparation, completion and finalization
10.Test

Povinná literatura

1. KAŠÍK, Josef. Fundamentals of business economics. 1. vyd. Ostrava: VŠB-TU Ostrava, 2013, viii, 118 s. ISBN 978-80-248-3160-2.
2. KURATKO, Donald F. Entrepreneurship: theory, process, practice. Mason: South-Western Cengage Learning, 2009.
3. NEEDLE, David. Business in context: an introduction to business and its environment. Andover: South-Western Cengage Learning, 2010.

Doporučená literatura

1.LAWRENCE M. Akwetey. Business administration for students and managers. Bloomington: Trafford, 2011. ISBN 9781426917769.
2.FANDEL, Günter. Modern concepts of the theory of the firm: managing enterprises of the new economy. Berlin: Springer, 2004.
3.McHugh, S., Nickels, W., McHugh, J. Understanding Business. New York: Mc Graw-Hill/Irwin, 2010. 978-0-07-735546-3
4.PALEPU, Krishna G. et al. Business Analysis and Valuation: Text and Cases. London: Thomson, 2007.
5.STEINGOLD, Fred S. Legal guide for starting & running a small business. Berkeley: Nolo, 2009
6.BRIDGE, Simon and K. ONeill. Understanding Enterprise, Entrepreneurship and Small Business. Basingstoke: Palgrave Macmillan, 2012 .

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