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Podniková ekonomika II

Typ studia bakalářské
Jazyk výuky angličtina
Kód 152-0502/02
Zkratka BA II
Název předmětu česky Podniková ekonomika II
Název předmětu anglicky Business Administration II
Kreditů 4
Garantující katedra Katedra podnikové ekonomiky a práva
Garant předmětu Ing. Jiří Franek, Ph.D.

Osnova předmětu

1. Economic aspects of business
2. Pricing strategy
3. New trends in business – virtual enterprise, new forms of business entities, modern organizational structure
4. Start-ups and spin-offs
5. Transnational corporations and its economic aspects
6. Knowledge management

E-learning

e-learning moodle Business Administration II 152-0502

Povinná literatura

Appleby, Robert C. Modern Business Administration. Financal Times Management, 1994. 512 p. ISBN-13: 978-0273602828.
Needle, D. Business in Context: An Introduction to Business and Its Environment. Thomson, 2004. 646 p. ISBN 9781861529923.
Welsch, Harold. P. Entrepreneurship: The Way Ahead. Routledge, 2004. 312 p. ISBN 9780415323949 .

Doporučená literatura

APPLEBY, ROBERT C. Modern Business Administration. Financal Times Management, 1994. 512 p. ISBN-13: 978-0273602828.
HISRICH, ROBERT D., PETERS, MICHAEL P., SHEPHERD, DEAN A. Entrepreneurship. McGraw-Hill/Irwin, 2006. 648 p. ISBN 9780073210568.
NEEDLE, D. Business in Context: An Introduction to Business and Its Environment. Thomson, 2004. 646 p. ISBN 9781861529923.
IRELAND, D., HOSKISSON, R., HITT, M. The Management of Strategy.South-Western CENGAGE Learning, 2009. ISBN 978-0-538-75321-0.
IRELAND DUANE R., HOSKISSON ROBERT E., HITT MICHAEL A. The management of strategy: concept. Mason: South-Western Cengage Learning, 2011. 405 p. ISBN 978-0-538-75321-0 .
WHEELEN THOMAS L., HUNGER DAVID J. Strategic management and business policy : toward global sustainability Upper Saddle River: Pearson Education, 2012. 911 p. ISBN 978-0-13-257020-6.
DONALD F. KURATKO Entrepreneurship: theory, process, practice. Mason: South-Western Cengage Learning, 2009. 544 p. ISBN 978-0-324-59091-3.
NICKELS WILLIAM G., MCHUGH JAMES M., MCHUGH SUSAN M. Understanding business. New York: McGraw-Hill/Irwin, 2010. 569 p. ISBN 978-0-07-131410-7.