Study programme Marketing
Information for applicants
Under the three-year bachelor degree Marketing a comprehensive theoretical and practical knowledge is provided, which is necessary for managerial positions. General economic basis, including knowledge of economics, mathematics, statistics, economics, law and management of key competences to create future graduates of the expertise developed in majors: Marketing & Business and Marketing Communication. Study program is designed so that students could immediately apply acquired knowledge in practice or could continue in master study programme Marketing and Business.
| Faculty | Faculty of Economics |
|---|---|
| Type of study | Bachelor |
| Language of instruction | Czech |
| Code of the programme | B0414A050001 |
| Title of the programme | Marketing |
| Regular period of the study | 3 years |
| Coordinating department | Department of Marketing and Business |
| Coordinator | doc. Ing. Vojtěch Spáčil, CSc. |
| Keywords | Consumer Behaviour, Online marketing, Marketing Communication, Business, Marketing |