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Terminated in academic year 2023/2024

Introduction to economic research

Type of study Bachelor
Language of instruction Czech
Code 114-0461/01
Abbreviation UEV
Course title Introduction to economic research
Credits 5
Coordinating department Department of Economics
Course coordinator doc. Ing. Jiří Balcar, Ph.D., MBA

Subject syllabus

• The nature of economic research and its basic limitations, forms of research (descriptive, experiment, ...)
• Formulation of problems, research questions, hypotheses and their operationalization, validity and reliability of variables
• Population and sample decisions, representativeness and sample weights
• The importance of pilot studies, their forms, sources of information for these studies
• Sources of statistical data, data collection techniques (observation, interview, questionnaire, document analysis, ...) and their limitations
• Design of data gathering tools (observation sheets, questionnaire, ...), principles of questions formulation, verification of data gathering tools
• Data gathering and preparation for further processing (data control, preparation of variables, missing observation problem, etc.)
• Types of variables (categorical, ordinal, interval), basic methods of statistical analysis (crosstables, Chi2 test, correlation)
• Basic methods of statistical analysis (hypothesis testing, cluster analysis, factor analysis)
• Principles of writing analyses, types of research outputs (monograph, article, research report, study, ...), formal requirements and citation standards
• Academic writing (structure of written text, content of individual parts of the analysis, principles of written speech)
• Graphic representation of information, charts and figures
• Principles of presentation of research results (preparation of presentation, verbal speech, non-verbal speech)
• Statistical Data Analysis Software (STATA, R, SPSS)

Literature

Disman, M. (2002). Jak se vyrábí sociologická znalost. Praha: Karolinum. ISBN: 9788024601397
De Vaus, David (2013). Surveys in social research. 6th ed. London: Taylor & Francis Ltd. ISBN 0415530180 .
Minot, N. (2009). Using STATA for Survey Data Analysis. Washington: International Food Policy Research Institute.

Advised literature

Kozel, R., Mynářová, L., Svobodová, H. (2011). Moderní metody a techniky marketingového výzkumu. Praha: Grada Publishing. ISBN 978-80-247-3527-6.
Nussbaumer Knaflic, C. (2015). Storytelling with Data: A Data Visualization Guide for Business Professionals. 1st ed. New York: Wiley. ISBN 1119002257 .
Řezánková, H. (2011). Analýza dat z dotazníkových šetření. Praha: Professional Publishing, ISBN 978-80-7431-062-1