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Terminated in academic year 2014/2015

Tourism and Internet

Type of study Bachelor
Language of instruction Czech
Code 115-0326/01
Abbreviation CRI
Course title Tourism and Internet
Credits 3
Coordinating department Department of Management
Course coordinator Ing. Martin Drastich, Ph.D., MBA

Subject syllabus

1. Information
- Information, their importance, preservation
- Availability of information
- Information society
2. Information Systems
- Science
- Basic concepts of computer science
- Overview of information systems
3. Worldwide Internet
- Past and Present
- Internet options
4. Connecting to the Internet
- Technology
- Setting up your own account
- Mailboxes
5. Internet in the company - generally
6. Websites 1
- Clarification of terms
- Category sites
- Purpose
7. Websites 2
- Focus on sites
- Search engine
- Categorization of pages
- An interesting site for us and the world.
8. Websites 3
- WWW world tourism
- Specifics of the site in tourism
- Categories and suitability of their use
- Practical examples
9. Internet in the company, working in the tourism
10. Own website
- Options to create a simple page
- Programs for PC
- Use of standard office programs
- Freeware and shareware programs - practical downloading from the Internet and installation
- Professional tools for creating pages
11. "Professional" site, or solution of the entire information system in the company of tourism
12. Cornerstones of the solution
13. Problem analysis
14. Links to information systems, resources, inputs and outputs
15. Search solvers
16. Any contractual relationships
17. Schedule solution
18. Create products
19. Testing the functionality and information "correct" before the introduction into service
20. Transmission of the finished product, or functional parts
21. Provision and operation of the product
22. Service and system development

Literature

SHIH, Clara Chung-wai. The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate. 2nd ed. Boston: Pearson Education, 2010. ISBN 978-0137085125 .

Advised literature

HOLLOWAY, J. Christopher and Neil TAYLOR. The Business of Tourism. 7th ed. Harlow: Prentice Hall, 2009. ISBN 10:0-273-70161-4.
PAGE, Stephen J. Tourism Management: An Introduction. 4th ed. Oxford: Butterworth-Heinemann, 2011. ISBN 978-0-08-096932-9 .