1. Marketing in tourism
- Market of tourism and marketing
- Definition of marketing and its characteristics
- Factors affecting tourism
2. Marketing customer care
- Consumer customer behavior, analyzing marketing opportunities
- Segmentation of customers needs in terms of tourism
- Ways of influencing customer
- Marketing ethics
3. Using part of the basic marketing mix
- Creative tools
- Communication tools
- New forms of distribution
4. Using part of the extended marketing mix
- Complexity of product and programming
- Preparation of marketing people to look at business
- Promotion of systems of cooperation within the field of tourism, if necessary. various destinations
5. Creation of marketing strategy in the company and destination
- Create a vision, slogan, mission organizations and destinations
- SWOT analysis of companies and destinations
- Selection of suitable alternatives to the real situation and procedure for applying
6. Nature of tourism products
- Basic characteristics of tourism products
- Napodobitelnost products and methods of use of benchmarking
- Presentation options tourism products
7. Marketing research in tourism
- Elements of a wider marketing environment, according to Porter
- The various components of marketing research
- Description of research methods
8. Marketing management tourism organization
- Creation of the organization's mission and principles of company philosophy
- Setting objectives and priorities
- To mobilize resources to achieve goals
- Creating a marketing plan created in response to the strategy
- Check the performance of marketing plan
9. Creation of public relations organizations and tourist destinations
- Activities lasting relationships with the public
- Pre-planned short-term activities
- Unpredictable short-term activity (negative publicity, interviews, media)
- Measurement and evaluation of the success of public relations
10. Organization of marketing in tourism
- Marketing companies
- Marketing of tourist destinations and recreational sites (municipalities)
- Marketing of tourism provided by the state
- Market of tourism and marketing
- Definition of marketing and its characteristics
- Factors affecting tourism
2. Marketing customer care
- Consumer customer behavior, analyzing marketing opportunities
- Segmentation of customers needs in terms of tourism
- Ways of influencing customer
- Marketing ethics
3. Using part of the basic marketing mix
- Creative tools
- Communication tools
- New forms of distribution
4. Using part of the extended marketing mix
- Complexity of product and programming
- Preparation of marketing people to look at business
- Promotion of systems of cooperation within the field of tourism, if necessary. various destinations
5. Creation of marketing strategy in the company and destination
- Create a vision, slogan, mission organizations and destinations
- SWOT analysis of companies and destinations
- Selection of suitable alternatives to the real situation and procedure for applying
6. Nature of tourism products
- Basic characteristics of tourism products
- Napodobitelnost products and methods of use of benchmarking
- Presentation options tourism products
7. Marketing research in tourism
- Elements of a wider marketing environment, according to Porter
- The various components of marketing research
- Description of research methods
8. Marketing management tourism organization
- Creation of the organization's mission and principles of company philosophy
- Setting objectives and priorities
- To mobilize resources to achieve goals
- Creating a marketing plan created in response to the strategy
- Check the performance of marketing plan
9. Creation of public relations organizations and tourist destinations
- Activities lasting relationships with the public
- Pre-planned short-term activities
- Unpredictable short-term activity (negative publicity, interviews, media)
- Measurement and evaluation of the success of public relations
10. Organization of marketing in tourism
- Marketing companies
- Marketing of tourist destinations and recreational sites (municipalities)
- Marketing of tourism provided by the state