Special Seminar
| Type of study | MasterFollow-up Master |
|---|---|
| Language of instruction | Czech |
| Code | 115-0360/02 |
| Abbreviation | SPECSEM |
| Course title | Special Seminar |
| Credits | 3 |
| Coordinating department | Department of Management |
| Course coordinator | prof. Ing. Petra Horváthová, Ph.D., MBA |
Osnova předmětu
-Introduction to a special seminar
-Types and selection of diploma thesis topic. Cognitive-intervention cycle as
basic framework for setting access to the selected topic.
-Diploma thesis and project work plan.
-The layout and structure of the diploma thesis.
-Search and excerpted the relevant literature.
-Refining the diploma thesis topic
-The methodology of obtaining and evaluating documentation and data collection.
-The methodology of solving design problems.
-Creative approaches to designing and writing the diploma thesis.
-Writing the diploma thesis. Styles of writing.
-Finalization and formal treatment of diploma thesis.
-Difficulties and barriers in dealing with the diploma thesis.
-Diploma hesis counsel.
-Types and selection of diploma thesis topic. Cognitive-intervention cycle as
basic framework for setting access to the selected topic.
-Diploma thesis and project work plan.
-The layout and structure of the diploma thesis.
-Search and excerpted the relevant literature.
-Refining the diploma thesis topic
-The methodology of obtaining and evaluating documentation and data collection.
-The methodology of solving design problems.
-Creative approaches to designing and writing the diploma thesis.
-Writing the diploma thesis. Styles of writing.
-Finalization and formal treatment of diploma thesis.
-Difficulties and barriers in dealing with the diploma thesis.
-Diploma hesis counsel.
E-learning
Povinná literatura
HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. 2nd ed. London: Routledge, Taylor & Francis, 2020. 266 s. ISBN 978-1-138-33219-5.
MALHOTRA, Manoj. Marketing Research: An Applied Orientation, 7th ed. Harlow: Pearson Education, 2019. ISBN 978-1-292-26563-6.
TIMMING, Andrew R. Applied Statistics. Business and Management Research. London: Sage, 2022. ISBN 978-1-473-94744-3 .
MALHOTRA, Manoj. Marketing Research: An Applied Orientation, 7th ed. Harlow: Pearson Education, 2019. ISBN 978-1-292-26563-6.
TIMMING, Andrew R. Applied Statistics. Business and Management Research. London: Sage, 2022. ISBN 978-1-473-94744-3 .
Doporučená literatura
Recommended literature is individual based on solved topics of diploma theses.