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Terminated in academic year 2018/2019

Special Seminar

Type of study MasterFollow-up Master
Language of instruction Czech
Code 115-0360/05
Abbreviation SPECSEM
Course title Special Seminar
Credits 3
Coordinating department Department of Management
Course coordinator doc. RNDr. Irena Durdová, Ph.D.

Subject syllabus

1st Introduction to the diploma seminars
* Purpose of this diploma seminar.
* Purpose of the thesis, and requests for it.
2nd Types of thesis and topic selection. Cognitive-intervention cycle as
basic framework for establishing access to the chosen topic.
3rd Thesis project and work plan.
4th Layout and Structure of the thesis.
5th Search and excerpted the relevant literature.
6th Refining thesis topic
* Survey of analytical work.
* The wording of questions, research problems and hypotheses.
* partial study.
7th The methodology for obtaining and evaluating documentation and data collection.
* Quantitative Analysis.
* Qualitative analysis.
8th The methodology for solving design problems.
9th Creative approaches to designing and writing the thesis.
* Work with text.
10th Writing a thesis. Writing style.
11th Finalization and Presentation of the thesis.
* References to literature and sources, quotes.
* The layout, tables, pictures, charts.
12th Difficulties and barriers of the thesis.
13th The defense of the thesis.

Literature

HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. 2nd ed. London: Routledge, Taylor & Francis, 2020. 266 s. ISBN 978-1-138-33219-5.
MALHOTRA, Manoj. Marketing Research: An Applied Orientation, 7th ed. Harlow: Pearson Education, 2019. ISBN 978-1-292-26563-6.
TIMMING, Andrew R. Applied Statistics. Business and Management Research. London: Sage, 2022. ISBN 978-1-473-94744-3 .

Advised literature

Recommended literature is individual based on solved topics of diploma theses.