1. Definition of basic concepts, introduction to the issue of sports management and marketing
2. Character of managerial work, innate and acquired characteristics of a sports manager, managerial functions and roles, basic concepts of managerial work in the application on the sporting environment
3. Planning in the work of a sports manager, types of plans and goals, examples of planning in sports clubs.
4. Organization in sport, profit and non-profit organizations, types of sporting organizations in the Czech Republic, sports club as an association (registered association), sports club as a limited liability company or a joint-stock company.
5. Leadership, leadership styles, personnel management, motivation and communication in a sport manager’s activities, checking as one of the functions of a sports manager, types of checks, checking plans, checking the human factor.
6. Marketing mix in sport, sports product, service as a sports product, expanded marketing mix
7. Individual tools of marketing communication in the sports environment
8. Marketing concepts in sport, sponsoring in sport, sports advertising
9. Issues of advertising partnerships, sponsor x sponsored relations, cooperation between a sports club and an economic subject
10. Factors influencing the current development in sport
11. The importance of sport for the national economy, the current economic development in sport, the impact of the sports environment on GDP, employment, etc.
12. Possibilities of obtaining funds for sports clubs, entrepreneurial activity in sport, enumeration of possibilities of doing business in sports clubs
13. The importance of the manager’s personality in dealing with sponsors in the offer of advertising services, when applying for subsidies from public budgets, from the EU funds, in the presentation of business plans and their implementation, projects, grants.
14. The biggest problems of the current sports environment and sports management in the Czech Republic, possibilities how to prevent and deal with them.
2. Character of managerial work, innate and acquired characteristics of a sports manager, managerial functions and roles, basic concepts of managerial work in the application on the sporting environment
3. Planning in the work of a sports manager, types of plans and goals, examples of planning in sports clubs.
4. Organization in sport, profit and non-profit organizations, types of sporting organizations in the Czech Republic, sports club as an association (registered association), sports club as a limited liability company or a joint-stock company.
5. Leadership, leadership styles, personnel management, motivation and communication in a sport manager’s activities, checking as one of the functions of a sports manager, types of checks, checking plans, checking the human factor.
6. Marketing mix in sport, sports product, service as a sports product, expanded marketing mix
7. Individual tools of marketing communication in the sports environment
8. Marketing concepts in sport, sponsoring in sport, sports advertising
9. Issues of advertising partnerships, sponsor x sponsored relations, cooperation between a sports club and an economic subject
10. Factors influencing the current development in sport
11. The importance of sport for the national economy, the current economic development in sport, the impact of the sports environment on GDP, employment, etc.
12. Possibilities of obtaining funds for sports clubs, entrepreneurial activity in sport, enumeration of possibilities of doing business in sports clubs
13. The importance of the manager’s personality in dealing with sponsors in the offer of advertising services, when applying for subsidies from public budgets, from the EU funds, in the presentation of business plans and their implementation, projects, grants.
14. The biggest problems of the current sports environment and sports management in the Czech Republic, possibilities how to prevent and deal with them.