Terminated in academic year 2012/2013

Business Administration and Management

Type of study	Doctoral
Language of instruction	Czech
Code	115-0942/01
Abbreviation	PEM
Course title	Business Administration and Management
Credits	20
Coordinating department	Department of Management
Course coordinator	prof. Ing. Petr Šnapka, DrSc.

Subject syllabus

I. Business Administration
Diagnostics and therapy of the enterprise. Entrepreneurship (including the euro-tendencies and problems of small and medium sized enterprises). Management and administration of companies. Strategy and development of business. Quality Management. Logistics
Management. Digital economy /Internet tools and application/. Innovation Management /including the management of research work/.

II. Management
Analysis of the effect of economic and management processes, business planning, evolution of management and the determinants of its development, managerial functions and a personality of a manager, strategic management and its application, organizational systems
and their optimization, management of human resources, preparation and realization of research in management.

III. Marketing
Exploitation of marketing information system for selection of target markets. Application of marketing mix on individual types of markets. Strategic marketing as a tool for business management. Organisation of marketing activities and their control. Management of business
activities in the process of globalisation. The algorithm of decision making during the performance of business operations domestically and abroad.

Literature

I. Field study - Business Administration
1. Enterprise Strategic Management:
IRELAND, R. D., HOSKISSON, R. a M. MITT. The management of strategy: concepts. South-West Cengage Learning, 2011.

2. Forms of business, organizational structure and corporate governance:
HISRICH, R., PETERS, M. a D. STEPHERD. Entrepreneurship. New-York: McGraw-Hill/Irwin, 2010.

3. Business risk management:
MERNA, Tony a Faisal F. AL-THANI. Risk management. 1. vyd. Praha: Computer Press, 2007. ISBN 978-80-251-1547-3.

4. Organization and management of process (supply, logistic) chains:
BESTERFIELD. D. H. Total Quality Management. Third edition. Prentice Hall, 2003. ISBN 0-13-099306-9.

II. Field study - MANAGEMENT
1. Human Resource Management (HRM)
YUKL, Gary A. Leadership in Organization. 7th ed. New York: Prentice Hall, 2008. .

2. Economic System of Enterprise
TRUETT, L. J. a D. B. TRUETT. Managerial Economics, Analysis, Problems, Cashes. USA. New Jersey: John Wiley & Sons, 2004. 652 p. .
WEIL, R. L. a M.W. MAHER. Handbook of Cost Management. 2. vyd. USA. New Jersey: John Wiley & Sons, 2005. ISBN 978-0-471-67814-4.

3. Investments and investments evaluation criteria:

4. Methods of business financial performance measurement and financial planning:
COPELAND, T. E., WESTON, J. F. Financial theory and corporate finance. Addison -Wesley, Reading, 1988.
LUENBERGER, David. Investment Science. Oxford University Press, 1997.

III. Field of study - MARKETING AND BUSINESS
1. Internal Analysis of Marketing Environment
2. External Analysis of Marketing Environment
3. Formulation of Marketing Programs
BEST, Roger. J. Market–Based Management. 4. vyd. Prentice Hall: New Yersey 2005. ISBN 0-13-129372-9.

4. Management of Business Operations in the Process of Globalization
CAEORA, R. P., GRAHAM J. L. a M. C. Gilly. International Marketing. 15th edition. New York: Mc Craw Hill/Irwin, 2011. .
HILL, Charles W. L. Internatiional Business. 8 th edition. New York: Mc Craw Hill/Irwin, 2011. .

Advised literature

I. Field study - Business Administration
1. Enterprise Strategic Management:
PENG, M. V. Global strategic management. Mason: South-Western Cengage Learning, 2009.
WHEELEN, T. and J. D. HUNGER. Strategic management and business policy: towards global sustainability. Pearson Education, 2012.

2. Forms of business, organizational structure and corporate governance
KURATKO, Donald. Enterpreneurship: theory, process, practice. South-West Cengage Learning, 2009.

3. Business risk management:
WATERS, D. Supply Chain Risk Management: Vulnerability and Resilience in Logistics. London: Kogan Page, 2007.

4. Organization and management of process (supply, logistic) chains:
NOORI, Hamid a Russell RADFORD. Production and Operations Management. New York: McGRAW-HILL, 1995.

II. Field study - MANAGEMENT
1. Human Resource Management (HRM)
YUKL, Gary A. Leadership in Organization. 7th ed. New York: Prentice Hall, 2008. .

2. Economic System of Enterprise
KAPLAN, Robert. S. a David. P. NORTON. Balanced Scorecard: translating strategy into action. 1.vyd. Boston: Harvard Business School Press, 1996.

3. Investments and investments evaluation criteria:

4. Methods of business financial performance measurement and financial planning:
COPELAND, T. E, WESTON, J. F. Financial theory and corporate finance. Addison -Wesley, Reading, 1988.

III. Field of study - MARKETING AND BUSINESS
1. Internal Analysis of Marketing Environment
2. External Analysis of Marketing Environment
3. Formulation of Marketing Programs
CAEORA, R. P., GRAHAM J. L. a M. C. Gilly. International Marketing. 15th edition. New York: Mc Craw Hill/Irwin, 2011.
FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009.
HILL, Charles W. L. Internatiional Business. 8 th ed. New York: Mc Craw Hill/Irwin, 2011.
HOLLENSEN, Svend. Marketing Management. A Relationship Approach. Harlow: Prentice Hall, 2003. ISBN 0-273-64378-9.

4. Management of Business Operations in the Process of Globalization
FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. ISBN 0-273-65548-5.

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