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Economy and Management

Type of study Doctoral
Language of instruction English
Code 115-9514/01
Abbreviation EAMAJ
Course title Economy and Management
Credits 10
Coordinating department Department of Management
Course coordinator prof. Ing. Petra Horváthová, Ph.D., MBA

Subject syllabus

1. Strategic company management
2. Company risk management
3. Management
4. Human resource management (HRM)
5. Trends in management
6. Internal analysis of marketing environment
7. External analysis of marketing environment
8. Formulation of marketing programs
9. Financial management

Literature

HOPKIN, Paul a THOMPSON, Clive. Fundamentals of risk management: understanding, evaluating and implementing effective enterprise risk management. 6th ed. London: Kogan Page, 2022. ISBN 978-1-3986-0288-5.
LUSSIER, Robert N. Management Fundamentals. Concepts, Applications, and Skill Development. 8th ed. USA: Sage Publishing, 2019. ISBN 9781544331331.
VERNIMMEN, Pierre; QUIRY, Pascal a LE FUR, Yann. Corporate Finance: Theory and Practice. 6 th ed. Chichester: Wiley, 2022. ISBN 978-1119841623 .

Advised literature

BROOKS, Raymond. Financial Management: Core Concepts. Pearson. 4th ed, 2020. ISBN 978-0134730417 .
SCALET, Steven. Markets, Ethics, and Business Ethics. New York: Taylor & Francis, 2019. ISBN 978-1-138-58096-1 .
TAYLOR, Stephen. Resourcing and talent management. 7th ed. London: Kogan Page, 2019. ISBN 978-0-7494-8385-2.


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