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Terminated in academic year 2008/2009

Marketing Applications

Type of study Bachelor
Language of instruction Czech
Code 116-0309/01
Abbreviation MAP
Course title Marketing Applications
Credits 4
Coordinating department Department of Marketing and Business
Course coordinator Ing. Petr Baránek, Ph.D.

Subject syllabus

1.Marketing applications
2.Politic marketing
3.Service marketing
4.Marketing of non-profit organization
5.Marketing of financial institutions
6.Customer Relationship Management
7.E-commerce
8.E-marketing
9.Regional marketing
10.Municipal marketing

Literature

CUDNY, Waldemar. City Branding and Promotion: The Strategic Approach. New York: Routledge, 2019. 186 p. ISBN 978-1-138-48810-6 .
GRAU, Stacy. Marketing for Nonprofit Organizations: Insights and Innovations. 2nd ed. New York: Oxford University Press, 2021. 240 p. ISBN 978-0-190-09080-7 .
WIRTZ, Jochen and Christopher LOVELOCK. Essentials of Services Marketing. 3rd ed. Harlow: Pearson, 2018. 670 p. ISBN 978-1-292-08995-9 .

Advised literature

CHITTY, W., S. D’ALESSANDRO, D. GRAY and A. HUGHES. Services Marketing. 2nd ed. Docklands: Oxford University Press, 2019. 509 p. ISBN 978-0-19-030316-7 .
LEES-MARSHMENT, J., B. CONLEY, E. ELDER, R. PETTITT, V. RAYNAULD and A. TURCOTTE. Political Marketing: Principles and Applications. 3rd ed. London: Taylor&Francis, 2019. 266 p. ISBN 978-0-8153-5320-1 .
PIKE, Steven. Destination Marketing: Essentials. 3rd ed. London: Taylor&Francis, 2020. 324 p. ISBN 978-0-3674-6954-2 .


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