Skip to main content
Skip header
Close

Searching

Terminated in academic year 2011/2012

Marketing Applications

Type of study Bachelor
Language of instruction Czech
Code 116-0309/03
Abbreviation MAP
Course title Marketing Applications
Credits 4
Coordinating department Department of Marketing and Business
Course coordinator Ing. Petr Baránek, Ph.D.

Subject syllabus

1. Marketing of Services.
2. Marketing management of Services in Practice.
3. Political Marketing.
4. Marketing of Educational Institutions.
5. Marketing of Non-profit Organizations.
6. Municipal and Regional Marketing.
7. Marketing of Finantial Sector.
8. Marketing of Insurance Institutions.
9. E-business.
10. Travel and Tourism Marketing.
11. Marketing of Cultural and Sports Events.
12. Marketing of Postal Services.
13. Current Trends in marketing.

Literature

CUDNY, Waldemar. City Branding and Promotion: The Strategic Approach. New York: Routledge, 2019. 186 p. ISBN 978-1-138-48810-6 .
GRAU, Stacy. Marketing for Nonprofit Organizations: Insights and Innovations. 2nd ed. New York: Oxford University Press, 2021. 240 p. ISBN 978-0-190-09080-7 .
WIRTZ, Jochen and Christopher LOVELOCK. Essentials of Services Marketing. 3rd ed. Harlow: Pearson, 2018. 670 p. ISBN 978-1-292-08995-9 .

Advised literature

CHITTY, W., S. D’ALESSANDRO, D. GRAY and A. HUGHES. Services Marketing. 2nd ed. Docklands: Oxford University Press, 2019. 509 p. ISBN 978-0-19-030316-7 .
LEES-MARSHMENT, J., B. CONLEY, E. ELDER, R. PETTITT, V. RAYNAULD and A. TURCOTTE. Political Marketing: Principles and Applications. 3rd ed. London: Taylor&Francis, 2019. 266 p. ISBN 978-0-8153-5320-1 .
PIKE, Steven. Destination Marketing: Essentials. 3rd ed. London: Taylor&Francis, 2020. 324 p. ISBN 978-0-3674-6954-2 .


back to search page