1. Marketing of services. Service features. Marketing tools used in the service sector.
2. Marketing of tourism. A specific marketing approach to tourism. Trends in the tourism market.
3. Marketing in the financial sector. Bank marketing management. Banking marketing mix.
4. Marketing in insurance. Specifics and deployment of marketing tools on the insurance market.
5. Marketing of educational institutions. Main markets of educational institutions. Marketing tools in education.
6. Marketing of cities and regions. Territorial marketing as a concept of territorial development. Subtypes of territorial marketing.
7. Marketing of non-profit organizations. Basics of functioning and marketing management in non-profit organizations.
8. Marketing of sport events. Marketing mix in sport.
9. Marketing of cultural events. Marketing mix in culture.
10. Political marketing. Specifics of political marketing. Types of political campaigns. Research/surveys of election preferences.
11. Business marketing I. Types of B2B demand. Types of B2B customers. Product types on the B2B market.
12. Business marketing II. Business Market Purchase. Decision unit. Marketing mix on B2B market.
13. Marketing in construction. The structure of the construction market. Customer role in building marketing.
14. Green Marketing and Ecodesign. Principles and types of ecodesign strategies. Marketing mix of green marketing.
2. Marketing of tourism. A specific marketing approach to tourism. Trends in the tourism market.
3. Marketing in the financial sector. Bank marketing management. Banking marketing mix.
4. Marketing in insurance. Specifics and deployment of marketing tools on the insurance market.
5. Marketing of educational institutions. Main markets of educational institutions. Marketing tools in education.
6. Marketing of cities and regions. Territorial marketing as a concept of territorial development. Subtypes of territorial marketing.
7. Marketing of non-profit organizations. Basics of functioning and marketing management in non-profit organizations.
8. Marketing of sport events. Marketing mix in sport.
9. Marketing of cultural events. Marketing mix in culture.
10. Political marketing. Specifics of political marketing. Types of political campaigns. Research/surveys of election preferences.
11. Business marketing I. Types of B2B demand. Types of B2B customers. Product types on the B2B market.
12. Business marketing II. Business Market Purchase. Decision unit. Marketing mix on B2B market.
13. Marketing in construction. The structure of the construction market. Customer role in building marketing.
14. Green Marketing and Ecodesign. Principles and types of ecodesign strategies. Marketing mix of green marketing.