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Ukončeno v akademickém roce 2010/2011

Business Venture

Type of study Follow-up Master
Language of instruction Czech
Code 116-0310/01
Abbreviation OP
Course title Business Venture
Credits 2
Coordinating department Department of Marketing and Business
Course coordinator Ing. Miluše Hluchníková, CSc.

Osnova předmětu

1.Entrepreneurial process and its structure, business plan, its forms and structure.
2.Finding of the business opportunities, features of the planned company, environment analysis with the accent on customers, competitors, public and suppliers.
3.Spatial analysis, retail turnover prediction.
4.Company budget.
5.Investment decisions of the entrepreneur.
6.Efficiency calculations, financial analysis.
7.Formal terms by the company foundation and management. Material, personal and organizational covering.
8.Tax calculations.
9.Students’ solutions presentation.

Povinná literatura

JOBBER, David a Geoffrey LANCATER. Selling and Sales Management. London: Pearson Education, 2012. 592 p.
ISBN 978-02-7376265-2 .

Doporučená literatura

FREATHY, P. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. 372 s. ISBN 0-273-65548-5.