Ukončeno v akademickém roce 2020/2021

Bachelor Thesis

Type of study	Bachelor
Language of instruction	Czech
Code	116-0313/02
Abbreviation	BP
Course title	Bachelor Thesis
Credits	15
Coordinating department	Department of Marketing and Business
Course coordinator	doc. Ing. Vojtěch Spáčil, CSc.

Osnova předmětu

1.Research methods
2.Collecting primary data
3.Interviews
4.Analysing data
5.Quantitative analysis
6.Qualitative analysis
7.Preparing the research proposal

Povinná literatura

References are individual based on the topic of bachelor work. Precise titles are given in the thesis assignment.
BURNS, Alvin C. and Ronald F. BUSH. Marketing Research. 7th ed. Boston: Pearson, 2014. 487 p. ISBN 978-0-273-76851-7.
MALHOTRA, N. K., D. F. BIRKS and P. WILLS. Marketing Research. An Applied Approach. 4th ed. New Jersey: Prentice Hall, 2012. 1037 p. ISBN 978-0-273-72585-5.
MALHOTRA, Naresh K. Essentials of Marketing Research: a Hands-on Orientation. Boston: Pearson, 2015. 432 p. ISBN 978-1-292-06016-3.

Doporučená literatura

CLOW, Kenneth E. and Karen E. JAMES. Essentials of Marketing Research: Putting Research into Practice. Los Angeles: SAGE, 2014. 497 p. ISBN 978-1-4129-9130-8.
HAGUE, P. N., MORGAN, C. A. and N. HAGUE. Market Research In Practice - A Guide To The Basics. London: Kogan Page, 2004. .
SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9.

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