1. Types of business strategies.
2. Types of distribution systems (direct and indirect, contracting, licence system, VMS).
3. Franchising.
4. Purchasing strategies (material strategy, strategy of inventory management, strategy of CRM, strategy of purchasing IS).
5. Selling strategies.
6. Organizing and managing sales forces.
7. Selling plan and control.
8. Effective leadership of sales forces.
9. Motivation of sales forces.
10. Negotiation and selling tactics.
11. Customer profile – segmentation, targeting, specifying of frequency visits.
12. Examples of successful business strategies.
2. Types of distribution systems (direct and indirect, contracting, licence system, VMS).
3. Franchising.
4. Purchasing strategies (material strategy, strategy of inventory management, strategy of CRM, strategy of purchasing IS).
5. Selling strategies.
6. Organizing and managing sales forces.
7. Selling plan and control.
8. Effective leadership of sales forces.
9. Motivation of sales forces.
10. Negotiation and selling tactics.
11. Customer profile – segmentation, targeting, specifying of frequency visits.
12. Examples of successful business strategies.