Ukončeno v akademickém roce 2022/2023

Practical Placement Abroad

Type of study	Follow-up Master
Language of instruction	Czech
Code	116-0336/02
Abbreviation	OPZ
Course title	Practical Placement Abroad
Credits	10
Coordinating department	Department of Marketing and Business
Course coordinator	Ing. Markéta Zajarošová, Ph.D.

Osnova předmětu

1. To design plan of practical placement abroad
2. To design budget for practical placement abroad
3. To fing the relevant sources for solving practical placement abroad
4. To solve practical placement abroad
5. To build competence to present the result of practical placement abroad

Povinná literatura

DE PELSMACKER, P., GEUENS, M. and J. VAN DEN BERGH. Marketing Communications: A European Perspective. 7th ed. New Jersey: Pearson Education, 2021. ISBN 978-1292327891.
KINGSNORTH, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. 3rd ed. London: Kogan page, 2022. 416 p. .
KOTLER, Philip et al. Marketing Management. 4th European ed. Harlow: Pearson, 2019. 840 p. .

Doporučená literatura

BURNS, Alvin C. and Ronald F. BUSH. Marketing Research. 7th ed. Boston: Pearson, 2014. 487 p. ISBN 978-0-133-07467-3.
CHAFFEY, Dave. Digital Marketing: Strategy, Implementation and Practice. 7th ed. New York: Pearson Education, 2019. 545 p. ISBN 978-1-292-24157-9.
MALHOTRA, Naresh K. Marketing Research: An Applied Orientation. 7th ed. Harlow: Pearson, 2019. 888 p. ISBN 978-1292265636.

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