Terminated in academic year 2022/2023

Professional Practice

Type of study	Follow-up Master
Language of instruction	Czech
Code	116-0340/01
Abbreviation	OP
Course title	Professional Practice
Credits	2
Coordinating department	Department of Marketing and Business
Course coordinator	Ing. Markéta Zajarošová, Ph.D.

Subject syllabus

1. First contact with the company, familiarization with the internal environment of the company.
2. Job description, specification of the tasks, specification of the student’s duties and responsibilities.
3. Solving marketing and business issues in the company in relation to the job description.
4. Final evaluation and discussion of the results with the management of the company.
5. Discussion about the further possibilities of the cooperation with the company.

Literature

DE PELSMACKER, P., GEUENS, M. and J. VAN DEN BERGH. Marketing Communications: A European Perspective. 7th ed. New Jersey: Pearson Education, 2021. ISBN 978-1292327891.
KINGSNORTH, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. 3rd ed. London: Kogan page, 2022. 416 p. .
KOTLER, Philip et al. Marketing Management. 4th European ed. Harlow: Pearson, 2019. 840 p. .

Advised literature

BURNS, Alvin C. and Ronald F. BUSH. Marketing Research. 7th ed. Boston: Pearson, 2014. 487 p. ISBN 978-0-133-07467-3.
CHAFFEY, Dave. Digital Marketing: Strategy, Implementation and Practice. 7th ed. New York: Pearson Education, 2019. 545 p. ISBN 978-1-292-24157-9.
MALHOTRA, Naresh K. Marketing Research: An Applied Orientation. 7th ed. Harlow: Pearson, 2019. 888 p. ISBN 978-1292265636.

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