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Professional Practice

Type of study Follow-up Master
Language of instruction Czech
Code 116-0340/03
Abbreviation OP
Course title Professional Practice
Credits 3
Coordinating department Department of Marketing and Business
Course coordinator Ing. Bc. Lenka Švajdová, Ph.D.

Subject syllabus

Examples of topics in past years:
- analysing data from market analysis;
- practical placement in the marketing department;
- design of a marketing campaign;
- editor for a student web portal;
- event management;
- content management of the social networks;
- intenrship at the Public relations department of VSB-TUO;
- administering of a CRM database.

Literature

DE PELSMACKER, P., GEUENS, M. and J. VAN DEN BERGH. Marketing Communications: A European Perspective. 7th ed. New Jersey: Pearson Education, 2021. ISBN 978-1292327891.
KINGSNORTH, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. 3rd ed. London: Kogan page, 2022. 416 p. ISBN 978-1398605978 .
KOTLER, Philip et al. Marketing Management. 4th European ed. Harlow: Pearson, 2019. 840 p. ISBN 9781292248448 .

Doporučená literatura

BURNS, Alvin C. and Ronald F. BUSH. Marketing Research. 7th ed. Boston: Pearson, 2014. 487 p. ISBN 978-0-133-07467-3.
CHAFFEY, Dave. Digital Marketing: Strategy, Implementation and Practice. 7th ed. New York: Pearson Education, 2019. 545 p. ISBN 978-1-292-24157-9.
MALHOTRA, Naresh K. Marketing Research: An Applied Orientation. 7th ed. Harlow: Pearson, 2019. 888 p. ISBN 978-1292265636.


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