MARSH, CH., D. W. GUTH and B. P. SHORT. Strategic Writing: Multimedia Writing for Public Relations, Advertising and More. 4th ed. New York: Taylor&Francis, 2018. 348 p. ISBN 978-1-138-03712-0 .
SMITH, Paul, R. and Ze ZOOK. Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies. 7th ed. London: Kogan Page, 2020. 647 p. ISBN 978-0-7494-9864-1 .
WHITAKER, W. R., R. D. SMITH and J. E. RAMSEY. Mediawriting: Print, Broadcast, and Public Relations. 5th ed. New York: Taylor&Francis, 2019. 401 p. ISBN 978-1-138-34178-4 .
Ukončeno v akademickém roce 2020/2021
Training in Media
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 116-0348/01 |
| Abbreviation | PRM |
| Course title | Training in Media |
| Credits | 6 |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | Ing. Tereza Prešnajderová, Ph.D. |
Osnova předmětu
Apply knowledge and skills acquired in journalistic and economic subjects to practice
Povinná literatura
Doporučená literatura
AL-RAWI, Ahmed. News 2.0: Journalists, Audiences and News on Social Media. Hoboken: Wiley, 2020. 209 p. ISBN 978-1-119-56966-4 .
JACKSON, Nigel and Katie ANGLISS. A Practical Guide to Event Promotion. London: Taylor&Francis, 2018. 224 p. ISBN 978-1-138-91534-3 .
RINGROW, Helen and Stephen PIHLAJA. Contemporary Media Stylistic. London: Bloomsbury Academic, 2020. 330 p. ISBN 978-1-350-06408-9 .
JACKSON, Nigel and Katie ANGLISS. A Practical Guide to Event Promotion. London: Taylor&Francis, 2018. 224 p. ISBN 978-1-138-91534-3 .
RINGROW, Helen and Stephen PIHLAJA. Contemporary Media Stylistic. London: Bloomsbury Academic, 2020. 330 p. ISBN 978-1-350-06408-9 .