The research process. Sources of marketing data. Secondary and primary research. Methods of collecting data. Survey, observation and qualitative research methods. Data analysis. Presenting the results.
Terminated in academic year 2020/2021
State Exam Seminar
| Type of study | Follow-up Master |
|---|---|
| Language of instruction | Czech |
| Code | 116-0529/01 |
| Abbreviation | SES |
| Course title | State Exam Seminar |
| Credits | 5 |
| Coordinating department | Department of Marketing and Business |
| Course coordinator | doc. Ing. Vojtěch Spáčil, CSc. |
Subject syllabus
Literature
BURNS, Alvin C and Ronald F. BUSH. Marketing Research. 7th ed. New York: Prentice Hall, 2014. 496 pp. ISBN 9780133074673.
MALHOTRA Naresh K. Marketing Research: An Applied Orientation. 6th ed. New York: Prentice Hall, 2010. 936 pp. ISBN 9780136085430 .
MALHOTRA Naresh K. Marketing Research: An Applied Orientation. 6th ed. New York: Prentice Hall, 2010. 936 pp. ISBN 9780136085430 .
Advised literature
WALLIMAN, Nicholas. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.
HAIR,J. F. et al. Multivariate Data Analysis, 7th ed. New York: Prentice Hall, 2010. 816 pp. ISBN 9780138132637 .
HAIR,J. F. et al. Multivariate Data Analysis, 7th ed. New York: Prentice Hall, 2010. 816 pp. ISBN 9780138132637 .